Marketo Pulled Objects List
Below is a list of common objects and activities we pull from Marketo. This includes all of their properties, both pre-defined and custom.
Objects
Lead
We pull all predefined and custom properties of the Lead object and also associate this record with the activities they performed from the below list. You can also choose to pull only a few desired fields in the Marketo Integration Configuration page. Custom properties, ended with __cwill be saved as marketo__normalized_property_name__custom. Other predefined properties will be saved as marketo__normalized_property_name.
marketo_lead_id
id
marketo__lead_name
firstName + lastName
marketo__lead_email
marketo__lead_created_at
createdAt
Program Members
We pull the programs and program members as the objects marketo__program_idand marketo__program_member_idrespectively.
Program
marketo__program_id
id
marketo__program_name
name
marketo__program_description
description
marketo__program_type
type
marketo__program_channel
channel
marketo__program_status
status
marketo__program_created_at
createdAt
marketo__program_workspace
workspace
marketo__program_tag_{tag type}
all tag values associated with the program are saved in this format
Program Member
all program properties
see table above
marketo__program_membership_date
membershipDate
marketo__program_member_id
{program.id}_{member.leadId}
marketo__program_id
program.id
marketo__created_at
program.createdAt
marketo__lead_id
leadId
marketo__status_name
statusName
marketo__lead_email
marketo__{normalized property name}
all other fields are saved in this format
Activities
Every activity has a field called marketo__activity_idthat refers to the Marketo field marketoGUID. The other fields vary according to the activity type.
HockeyStack Property
Marketo Field
marketo__activity_id
marketoGUID
Activity Types
New Lead
New person/record is added to the lead database
Fill Out Form
User fills out and submits a form on web page
Click Link
User clicks link on a page
Click Email
User clicks on a link in a Marketo Email
Send Email
Send Marketo Email to a person
Email Bounced
Marketo Email is bounced for a lead
Open Email
User opens Marketo Email
Email Bounced Soft
Campaign Email is bounced soft for a lead
Send Sales Email
Send Email using Sales View (Outlook Plugin)
Open Sales Email
User opens a sales Email
Click Sales Email
User clicks on a link in a sales Email
Receive Sales Email
Receive Email using Sales View (Outlook Plugin)
Sales Email Bounced
Sales Email bounced
Reply to Sales Email
User replies to a sales email
Document Interacted With
Lead interacts with a document in Dynamic Chat dialogue
Dialogue Goal Reached
Lead reaches a goal in Dynamic Chat dialogue
Share Content
Share Content
Click Shared Link
Click a Shared Link
Change Program Member Data
Change Program Member Data
Change Status in Progression
Change a Status in an program progression. Along with this action, we pull the old and new status along with the program name and id.
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