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On this page
  • Objects
  • Lead
  • Program Members
  • Program
  • Program Member
  • Activities
  • Activity Types
  1. Integrations
  2. Marketing Automation
  3. Marketo

Marketo Pulled Objects List

PreviousHow to Find Your Marketo Account DetailsNextPardot

Last updated 21 days ago

Below is a list of common objects and activities we pull from Marketo. This includes all of their properties, both pre-defined and custom.

Objects

Lead

We pull the fields of the Lead object you selected in Marketo's configuration page and also associate this record with the activities they performed from the below . Custom properties, ended with __cwill be saved as marketo__normalized_property_name__custom. Other predefined properties will be saved as marketo__normalized_property_name.

HockeyStack Property
Marketo Field

marketo_lead_id

id

marketo__lead_name

firstName + lastName

marketo__lead_email

email

marketo__lead_created_at

createdAt

Program Members

We pull the programs and program members as the objects marketo__program_idand marketo__program_member_idrespectively.

Program

HockeyStack Property
Marketo Field

marketo__program_id

id

marketo__program_name

name

marketo__program_description

description

marketo__program_type

type

marketo__program_channel

channel

marketo__program_status

status

marketo__program_created_at

createdAt

marketo__program_workspace

workspace

marketo__program_tag_{tag type}

all tag values associated with the program are saved in this format

Program Member

HockeyStack Property
Marketo Field

all program properties

see table above

marketo__program_membership_date

membershipDate

marketo__program_member_id

{program.id}_{member.leadId}

marketo__program_id

program.id

marketo__created_at

program.createdAt

marketo__lead_id

leadId

marketo__status_name

statusName

marketo__lead_email

email

marketo__{normalized property name}

all other fields are saved in this format

Activities

Every activity has a field called marketo__activity_idthat refers to the Marketo field marketoGUID. The other fields vary according to the activity type. You can choose the activity types you want to pull from the below list, or others you have available. Contact your CSM to choose your activities.

Emails activities are saved as the event_id object, and "Fill Out Form" activity is saved as marketo__form_fill_id.

HockeyStack Property

Marketo Field

marketo__activity_id

marketoGUID

Activity Types

  • New Lead

    New person/record is added to the lead database

  • Fill Out Form

    User fills out and submits a form on web page

  • Click Link

    User clicks link on a page

  • Click Email

    User clicks on a link in a Marketo Email

  • Send Email

    Send Marketo Email to a person

  • Email Bounced

    Marketo Email is bounced for a lead

  • Open Email

    User opens Marketo Email

  • Email Bounced Soft

    Campaign Email is bounced soft for a lead

  • Send Sales Email

    Send Email using Sales View (Outlook Plugin)

  • Open Sales Email

    User opens a sales Email

  • Click Sales Email

    User clicks on a link in a sales Email

  • Receive Sales Email

    Receive Email using Sales View (Outlook Plugin)

  • Sales Email Bounced

    Sales Email bounced

  • Reply to Sales Email

    User replies to a sales email

  • Document Interacted With

    Lead interacts with a document in Dynamic Chat dialogue

  • Dialogue Goal Reached

    Lead reaches a goal in Dynamic Chat dialogue

  • Share Content

    Share Content

  • Click Shared Link

    Click a Shared Link

  • Change Program Member Data

    Change Program Member Data

  • Change Status in Progression

    Change a Status in an program progression. Along with this action, we pull the old and new status along with the program name and id.

list