Recommended & Default Touchpoint Types

Touchpoint Types define the different ways your business interacts with prospects and customers across marketing and sales channels.

They act as the foundation for attribution—ensuring every meaningful interaction is categorized, trackable, and included in your customer journey.

HockeyStack provides a set of default touchpoint types, automatically created based on your connected integrations.

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Default Touchpoint Types

Each touchpoint type follows the same structure:

• Touchpoint Type

• Integration Required

• Data

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Website

• Touchpoint Type: Website

• Integration Required: HockeyStack Script

• Data: Pageviews

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LinkedIn Ads Impression

• Touchpoint Type: Linkedin Ads Impression

• Integration Required: Linkedin

• Data: Impressions

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LinkedIn Ads Engagement

• Touchpoint Type: Linkedin Ads Engagement

• Integration Required: Linkedin

• Data: Engagements

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LinkedIn Ads Video Completion

• Touchpoint Type: Linkedin Ads Video Completion

• Integration Required: Linkedin

• Data: Video completions

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LinkedIn Ads Video View

• Touchpoint Type: Linkedin Ads Video View

• Integration Required: Linkedin

• Data: Video views

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Marketing Email Sent

• Touchpoint Type: Marketing Email Sent

• Integration Required: HubSpot

• Data: hubspot_email_marketing

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Marketing Email Delivered

• Touchpoint Type: Marketing Email Delivered

• Integration Required: HubSpot

• Data: hubspot_email_marketing

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Marketing Email Opened

• Touchpoint Type: Marketing Email Opened

• Integration Required: HubSpot

• Data: hubspot_email_marketing

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Marketing Email Bounced

• Touchpoint Type: Marketing Email Bounced

• Integration Required: HubSpot

• Data: hubspot_email_marketing

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Marketing Email Clicked

• Touchpoint Type: Marketing Email Clicked

• Integration Required: HubSpot

• Data: hubspot_email_marketing

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Marketing Email Marked as Spam

• Touchpoint Type: Marketing Email Marked as Spam

• Integration Required: HubSpot

• Data: hubspot_email_marketing

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HubSpot Form Fill

• Touchpoint Type: HubSpot Form Fill

• Integration Required: HubSpot

• Data: hubspot_form_fills

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Sales Meeting

• Touchpoint Type: Sales Meeting

• Integration Required: HubSpot + Salesforce

• Data: hubspot_meeting_created, salesforce_objects

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G2 Comparison View

• Touchpoint Type: G2 Comparison View

• Integration Required: G2Intent

• Data: g2_intent

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G2 Competitor Page View

• Touchpoint Type: G2 Competitor Page View

• Integration Required: G2Intent

• Data: g2_intent

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G2 Category View

• Touchpoint Type: G2 Category View

• Integration Required: G2Intent

• Data: g2_intent

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G2 Product Page View

• Touchpoint Type: G2 Product Page View

• Integration Required: G2Intent

• Data: g2_intent

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Content Syndication

• Touchpoint Type: Content Syndication

• Integration Required: Salesforce

• Data: salesforce_objects

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Tradeshow

• Touchpoint Type: Tradeshow

• Integration Required: Salesforce

• Data: salesforce_objects

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Webinar

• Touchpoint Type: Webinar

• Integration Required: Salesforce

• Data: salesforce_objects

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Event

• Touchpoint Type: Event

• Integration Required: Salesforce

• Data: salesforce_objects

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Sales Email

• Touchpoint Type: Sales Email

• Integration Required: HubSpot + Salesforce

• Data: hubspot_email_marketing, salesforce_objects

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Sales Call

• Touchpoint Type: Sales Call

• Integration Required: Salesforce

• Data: salesforce_objects

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Recommended Additional Touchpoint Types

Touchpoint Types are used to define the different categories or methods by which an organization interacts with its users.

Examples include emails, phone calls, in-app messages, social media posts, and more. Defining these types helps to organize and track all communications in a consistent way across the system.

Properly set Touchpoint Types allow for more accurate analytics and a smoother customer journey, ensuring every mode of engagement is captured and actionable.

While the default list is comprehensive, additional touchpoint types can be added based on your data model and integrations.

Common Additions

• Specific Salesforce campaign types (e.g., Live Events, Field Events)

• Additional HubSpot campaigns grouped similarly to Salesforce campaigns

• Custom campaign or event groupings based on internal tracking

We believe the default list is comprehensive, but there is always flexibility to add additional layers on top depending on the data you are bringing into HockeyStack.