# Google Enhanced Conversions

Google Enhanced Conversions API enables you to stream key conversion events directly from your CRM or analytics to Google Ads. This provides accurate, post-click and post-view attribution for your campaigns, helping you measure down-funnel impact and optimize ad performance.

### Prerequisites  <a href="#how-it-works" id="how-it-works"></a>

1. Turn on auto-tagging in Google Ads
   * In Google Ads, go to: **Admin → Account settings → Auto-tagging**.​ (Note: This is not HockeyStack's own auto-tagging tool - you enable that on Google Platform itself)
   * Check **“Tag the URL that people click through from my ad”** and click **Save** so GCLID (and related IDs) are captured for HockeyStack to use later.​
2. Ensure correct Google Ads permissions
   * The user who connects Google Ads to HockeyStack must have Standard or Admin access level on ad account
3. Accept Google Ads customer data terms
   * In Google Ads, go to: **Goals → Conversions → Settings**.​
   * Locate and accept the **Customer data terms** so Google allows uploading hashed user data for Enhanced Conversions.
4. Enable Enhanced Conversions for Leads in Google Ads
   * Under **Goals → Conversions → Settings**, enable **Enhanced conversions for leads** for the conversion actions you plan to send from HockeyStack

### How It Works <a href="#how-it-works" id="how-it-works"></a>

* HockeyStack sends conversion events from your pipeline to Google.
* Each event includes:
  * **Email address (hashed)**
  * **Full name (hashed)**
  * **Job title**
  * **Company**
  * **Country**
  * [**GCLID**](https://support.google.com/google-ads/answer/9744275?hl=en) **or ​​**[**GBRAID**](https://support.google.com/google-ads/answer/10417364?hl=en-GB)**​ or ​​**[**WBRAID**](https://support.google.com/google-ads/answer/10417364?hl=en-GB)**​**&#x20;
  * **Timestamp** (conversion time)
* Only the **past 90 days** of conversion events are sent and counted, starting from sync creation.
* It may take up to 24 hours for HockeyStack to push data to Google

### Default Settings <a href="#default-settings" id="default-settings"></a>

* **Action Optimization :** Primary Action
* **Click-through conversion window:** 90 days
* **Engaged-view conversion window:** 3 days
* **Attribution Type:** Data-driven
* **Count**: Every Conversion

These settings can be adjusted directly in Google Campaign Manager.

### How to Set Up the Google Conversions API Sync <a href="#how-to-set-up-the-linkedin-conversions-api-sync" id="how-to-set-up-the-linkedin-conversions-api-sync"></a>

1. Go to **Atlas → Integration → Google Ads**
2. Click **Add Conversion**
3. Add a new sync:
   * **Name:** Set a name for the conversion.
   * **Ad account:** Select your Google Ads account.
   * **Stage:** Choose the pipeline stage you want to optimize towards.\
     You can learn more about stage definitions [here](https://docs.hockeystack.com/documentation/goals/funnel-stages-goals)
   * **Consent:** We automatically grant consent if conversion was created on our platform
4. Click **Add**