Google Enhanced Conversions

Google Enhanced Conversions API enables you to stream key conversion events directly from your CRM or analytics to Google Ads. This provides accurate, post-click and post-view attribution for your campaigns, helping you measure down-funnel impact and optimize ad performance.

Prerequisites

1. Turn on auto-tagging in Google Ads

   • In Google Ads, go to: Admin → Account settings → Auto-tagging.​ (Note: This is not HockeyStack's own auto-tagging tool - you enable that on Google Platform itself)

   • Check “Tag the URL that people click through from my ad” and click Save so GCLID (and related IDs) are captured for HockeyStack to use later.​

2. Ensure correct Google Ads permissions

   • The user who connects Google Ads to HockeyStack must have Standard or Admin access level on ad account

3. Accept Google Ads customer data terms

   • In Google Ads, go to: Goals → Conversions → Settings.​

   • Locate and accept the Customer data terms so Google allows uploading hashed user data for Enhanced Conversions.

4. Enable Enhanced Conversions for Leads in Google Ads

   • Under Goals → Conversions → Settings, enable Enhanced conversions for leads for the conversion actions you plan to send from HockeyStack

How It Works

• HockeyStack sends conversion events from your pipeline to Google.

• Each event includes:

  • Email address (hashed)

  • Full name (hashed)

  • Job title

  • Company

  • Country

  • GCLID or ​​GBRAID​ or ​​WBRAID​

  • Timestamp (conversion time)

• Only the past 90 days of conversion events are sent and counted, starting from sync creation.

• It may take up to 24 hours for HockeyStack to push data to Google

Default Settings

• Action Optimization : Primary Action

• Click-through conversion window: 90 days

• Engaged-view conversion window: 3 days

• Attribution Type: Data-driven

• Count: Every Conversion

These settings can be adjusted directly in Google Campaign Manager.

How to Set Up the Google Conversions API Sync

1. Go to Settings → API & Integrations → Google → Configure .

2. Click Add Conversion

3. Add a new sync:

   • Name: Set a name for the conversion.

   • Ad account: Select your Google Ads account.

   • Stage: Choose the pipeline stage you want to optimize towards. You can learn more about stage definitions here

   • Consent: We automatically grant consent if conversion was created on our platform

4. Click Add