# LinkedIn Conversions

LinkedIn Conversions API enables you to stream key conversion events directly from your CRM or analytics to LinkedIn Ads. This provides accurate, post-click and post-view attribution for your campaigns, helping you measure down-funnel impact and optimize ad performance.

### How It Works <a href="#how-it-works" id="how-it-works"></a>

* HockeyStack sends conversion events from your pipeline to LinkedIn.
* Each event includes:
  * **Email address (hashed)**
  * **First name**
  * **Last name**
  * **Job title**
  * **Company**
  * **Country code (ISO 3166-1 alpha-2)**
  * **LinkedIn Lead ID** (for native LinkedIn Lead Forms, if available)
  * **Timestamp** (conversion time)
* Only the **past 90 days** of conversion events are sent and counted, starting from sync creation.
* It may take up to 24 hours for HockeyStack to push data to LinkedIn, and up to 48 hours for LinkedIn to display conversions on Campaign Manager.

### Default Settings <a href="#default-settings" id="default-settings"></a>

* **Conversion Window:** 365 days (post-click and view-through)
* **Attribution Model:** Each campaign
* **Conversion Type:** Qualified Lead
* **Attribution Type:** Last Touch - Each Campaign

These settings can be adjusted directly in LinkedIn Campaign Manager.

### How to Set Up the LinkedIn Conversions API Sync <a href="#how-to-set-up-the-linkedin-conversions-api-sync" id="how-to-set-up-the-linkedin-conversions-api-sync"></a>

1. Go to **Settings → API & Integrations → LinkedIn  → Configure** .
2. Click **Add Conversion**
3. Add a new sync:
   * **Name:** Set a name for the conversion (will be shown in LinkedIn’s reporting UI).
   * **Ad account:** Select your LinkedIn Ads account.
   * **Stage:** Choose the pipeline stage you want to optimize towards.\
     You can learn more about stage definitions [here](https://docs.hockeystack.com/documentation/goals/funnel-stages-goals)
4. Click **Add**