LinkedIn Conversions

LinkedIn Conversions API enables you to stream key conversion events directly from your CRM or analytics to LinkedIn Ads. This provides accurate, post-click and post-view attribution for your campaigns, helping you measure down-funnel impact and optimize ad performance.

Note: Please reconnect your LinkedIn Ads integration to refresh permissions. Integrations connected on or after October 13, 2025, already include the updated permissions and do not require any action.

How It Works

• HockeyStack sends conversion events from your pipeline to LinkedIn.

• Each event includes:

  • Email address (hashed)

  • First name

  • Last name

  • Job title

  • Company

  • Country code (ISO 3166-1 alpha-2)

  • LinkedIn Lead ID (for native LinkedIn Lead Forms, if available)

  • Timestamp (conversion time)

• Only the past 90 days of conversion events are sent and counted, starting from sync creation.

• It may take up to 24 hours for HockeyStack to push data to LinkedIn, and up to 48 hours for LinkedIn to display conversions on Campaign Manager.

Default Settings

• Conversion Window: 365 days (post-click and view-through)

• Attribution Model: Each campaign

• Conversion Type: Qualified Lead

• Attribution Type: Last Touch - Each Campaign

These settings can be adjusted directly in LinkedIn Campaign Manager.

How to Set Up the LinkedIn Conversions API Sync

1. Go to Settings → API & Integrations → LinkedIn → Configure .

2. Click Add Conversion

3. Add a new sync:

   • Name: Set a name for the conversion (will be shown in LinkedIn’s reporting UI).

   • Ad account: Select your LinkedIn Ads account.

   • Stage: Choose the pipeline stage you want to optimize towards. You can learn more about stage definitions here

4. Click Add