HockeyStack
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  • Getting Started
    • 👋Welcome to the Docs!
    • Product Onboarding
    • HockeyStack Implementation Scope: Reporting Product
  • Release Notes
    • May 5, 2025
    • April 21, 2025
    • April 14, 2025
    • April 7, 2025
    • March 31, 2025
    • March 24, 2025
    • March 14, 2025
    • March 6, 2025
    • February 28, 2025
    • February 17, 2025
  • Guides
    • ❓FAQ
      • Merging in HockeyStack
      • Why has my data changed?
      • Viewing form submissions by page
      • A touchpoint's influence on conversion rates
      • Average number of touchpoints
      • Self-reported attribution
      • Trend of Engagement Score
      • How do I see which individuals / companies are included in a metric?
      • What touchpoints get credit in attribution?
      • What object/integration is this field pulling from?
      • What is "Source"?
      • What is "UTM Source"?
      • What is "UTM Medium"?
      • What is an Action?
      • How can I add Salesforce Task object into Defined Properties?
      • How can I track offline events in HubSpot?
      • How can I use LinkedIn Impressions and Engagements in my reports?
      • Measuring sales and marketing penetration in an account list
      • Measuring number of engaged contacts per company
      • Offline conversions for ad platforms
      • Tracking progression on targets
      • Building a Campaign / Asset Grouping property
      • Percentage of high quality job titles by Channel
      • Measuring conversion rates
      • Building a goal that shows open opportunities
      • Number report: Funnel stages influenced by different types of marketing touchpoints
      • Best Practices for Lifecycle Tracking in Salesforce / HubSpot
      • Adding HubSpot form fills to defined properties
      • Does HockeyStack website pixel track US States?
      • Measuring Time Between Two Goals in HockeyStack
      • What is the HubSpot "email bounces" action?
      • Hiding Fields from your CRM in HockeyStack
      • How long does it take for a relation mapping to be ready to use?
      • Can I integrate multiple LinkedIn ads accounts?
      • Can I use Zapier for integrations with HockeyStack?
      • I created a new field in Salesforce (SFDC), but I don’t see it in HockeyStack. What should I do?
      • Using two similar fields in one breakdown
      • Why can't I map back to property?
      • GA4 vs. HockeyStack Website Data Tracking
      • How does HockeyStack deduplicate accounts?
      • How do Table Totals Work: Campaign vs Campaign Group?
      • Can I create one field that calculates the total ad spend + SFDC campaign spend?
      • HubSpot: Can I filter a goal on X object by Y object fields?
      • LinkedIn Impressions: Different Ways of Measuring
      • How to define Engaged Accounts and Engaged People?
      • Building a Campaign Grouping property
    • 🖥️Dashboard Building Guides
      • Business Overview Dashboard
      • CMO Dashboard
      • Website Analytics Dashboard
      • Paid Ads Dashboard
      • Google Ads Dashboard
      • LinkedIn Ads Dashboard
      • In-Person Events
      • ABM Live-Demo
      • Content/Organic Dashboard
      • Dashboards from Labs Reports
        • LinkedIn Ads Benchmarks
        • Google Ads Benchmarks
        • Q1 2024 Recap
        • G2 Impact 2024 Report
        • Website Benchmarks
  • Documentation
    • The HockeyStack Data Model
    • 🎯Goals
      • Funnel Stages Goals
      • Form Fill Goals
      • Page View Goals
      • Click Goals
      • Finding Out a Button's CSS Selector
      • Goals on the Task Object
      • Building an All Touchpoints (Channel) Goal
    • Defined Properties
    • Track Date Properties
    • 📊Reports
      • Building a Basic Report
      • Journeys Use Cases
      • Customer Touchpoint Hierarchy
      • Sequences
      • Lift Reports
      • Lift Analysis vs. Multi-Touch Attribution
      • Types of report filters and when to use them
      • Attribution Models
      • Attribution Lookback
      • Defining Custom Attribution Weights
      • Importing a Google Sheet to use as a Goal Column
      • Advanced Attribution Models
    • 🖥️Dashboards
    • Dashboard Filters
      • When to use AND vs. OR logic?
      • Using Regex
    • 🌠Journeys
      • Syncing journeys to CRM and Slack
    • 🥇Golden Paths
    • Funnels
    • Attribution Funnel
    • 👥Segments
    • ⚙️Settings
      • Account Reset Guide
      • Auto-tagging of URLs
      • Data Categorization in HockeyStack
      • Team Sharing
      • Tracking Multiple Domains
      • Excluding Users
      • Reporting Configuration
      • Multi-Factor Authentication
    • Advanced Data Connections
      • Account List Import
      • Property Relation Mappings
      • Sync Spend
      • Syncing spend from offline channels and campaigns
    • 🔃Audience Syncs
    • Send View updates to Webhooks
    • Odin AI
      • HockeyStack AI: Security, Privacy, and Responsible Use
  • DataSyncs
    • Connecting your Warehouse
      • Authenticate Snowflake
      • Authenticate Google Sheets
      • Authenticate BigQuery
      • Authenticate S3
        • Use an S3 User
        • Use an IAM Role
    • Configure a DataSync Import
    • Configure a DataSync Export
      • Data Export Schema
        • Raw Actions Export Schema
  • Integrations
    • Website Tracker
      • Google Tag Manager
      • WordPress
      • React
      • Troubleshooting
      • Reverting to Cookie-Based Tracking
      • Identifying Users
      • Tracking Custom Goals
    • Ad Platforms
      • LinkedIn Ads
      • Bing Ads
      • Capterra Ads
      • Google Ads
      • Facebook Ads
      • Tiktok Ads
      • Twitter Ads
      • StackAdapt Ads
      • Reddit Ads
      • AdRoll Ads
    • Analytics & Data Warehouse
      • Snowflake
      • Amazon Redshift
      • Google Bigquery
      • Amazon S3
      • Azure Databricks
    • CRMs
      • Salesforce
        • Properties Pulled from Salesforce
        • Salesforce Pulled Objects List
        • Sending Data to Salesforce
      • HubSpot
        • HubSpot Pulled Objects List
    • SSO
      • Azure AD
      • Google Workspace
      • Okta
    • ABM
      • Qualified
      • 6sense
      • Demandbase
      • Clearbit
      • Rollworks
      • G2 Intent
      • Stackadapt
    • Marketing Automation
      • Marketo
        • How to Find Your Marketo Account Details
        • Marketo Pulled Objects List
      • Pardot
      • HubSpot
        • HubSpot Pulled Objects List
    • Other Integrations
      • Calendly
      • Drift
      • Okta
      • Segment
      • Customer.io
  • Setting up your Data for import
    • Import Custom Actions
    • Import Website Actions
    • Import Properties
    • Import Metadata
  • Technical Details
    • ↖️Website Tracking
      • How Website Tracking Works
      • Cookieless Tracking
      • Bot Traffic
      • Privacy Policy
      • GDPR Compliance
    • ⚙️Data Processing from Integrations
    • 🧮Data Cleaning
  • Account Intelligence
    • ☕Getting Started
      • HockeyStack Implementation Scope: Account Intelligence Product
      • Salesforce
        • Salesforce Permissions
        • Salesforce iFrame Installation
        • Salesforce Sync Fields
    • 🏗️Workflows
      • Creating a Workflow
      • List of Workflows
      • Starter Workflow
      • Recurring Workflow Runs
      • Nodes
        • Transformations
          • Condition
          • AI for Accounts
          • Contact Discovery
          • Contact Enrichment
          • Branching
        • Destinations
          • Salesforce
          • HubSpot
          • Outreach
          • StackAdapt
          • Salesloft
          • LinkedIn
          • Pardot
    • 👀Views
      • Create a New View
    • 🔢Scoring
      • Data
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On this page
  • 1. Data Processing and AI Training
  • 2. AI Risk & Security Considerations
  • 3. Ethical AI Usage Guidelines
  • 4. Addressing AI Hallucinations & False Outputs
  • 5. AI Security & Adversarial Attack Prevention
  • 6. AI Compliance & Legal Considerations
  • 7. HockeyStack AI Policy
  • 8. AI Sustainable Use Policy
  • 9. Frequently Asked Questions (FAQ)
  1. Documentation
  2. Odin AI

HockeyStack AI: Security, Privacy, and Responsible Use

At HockeyStack, we leverage AI to deliver go-to-market intelligence to the enterprise while maintaining the highest standards of security, privacy, and ethical responsibility. Our AI-powered services use OpenAI’s foundational models in conjunction with our proprietary analysis and agentic execution framework, ensuring transparency, security, and accuracy.

This document outlines our AI policies, data handling practices, and the measures in place to mitigate risks associated with AI technologies.


1. Data Processing and AI Training

How We Handle Data

  • All data processing is conducted through OpenAI’s secure infrastructure.

  • Customer data remains isolated and is not shared with third parties.

  • OpenAI does not use customer data to train their general AI models.

  • Data is never used to train models for other customers—each customer’s data remains completely separate.

Infrastructure & Environment

  • Our AI runs on the same secure environment as our existing product functionality.

  • No new external processing environments are introduced.

  • Customer data is not used to train or fine-tune vendor models.

Data Ownership & Control

  • Customers retain full ownership of any data submitted to AI.

  • Customers own all AI-generated outputs from their data.

  • AI functionality is opt-in, ensuring customer control.


2. AI Risk & Security Considerations

We recognize that AI introduces new security and ethical challenges. Below are the key risks associated with AI and how HockeyStack mitigates them.

Potential AI Risks

  • Lack of transparency: Understanding how AI generates output.

  • Data breaches or unauthorized access.

  • Unintended consequences of AI-driven decision-making.

  • AI hallucinations: Generation of misleading or false information.

Security Measures in Place

  • Regular AI evaluations and output testing.

  • Human-in-the-loop review for non-deterministic AI outputs.

  • Strict internal documentation on AI model testing.

  • Encrypted data transmission and storage.

  • Access controls and log monitoring.


3. Ethical AI Usage Guidelines

We are committed to the ethical use of AI and ensuring that AI-generated insights are fair, unbiased, and transparent.

Our AI Ethics Principles

  1. Transparency: AI outputs must be explainable and traceable.

  2. Fairness: AI models must be free from bias and designed for equitable outcomes.

  3. Security: Customer data must remain protected at all times.

  4. Human Oversight: AI is never the sole decision-maker in high-stakes business scenarios.

Preventing AI Misuse

  • We do not use AI to manipulate or push users toward specific decisions.

  • No third parties are granted access to AI-generated customer data.

  • We maintain easy and open feedback channels for AI-related concerns.


4. Addressing AI Hallucinations & False Outputs

While AI models are powerful, they are not infallible. To ensure the integrity of AI-generated insights, we have built mechanisms to identify and correct false outputs.

How We Handle AI Inaccuracies

  • All AI-generated outputs must be reviewable by a human (human-in-the-loop process).

  • Customers can report hallucinations or inaccuracies directly to us.

  • Logging & tracking AI inconsistencies allows for continuous model improvements.


5. AI Security & Adversarial Attack Prevention

We take active measures to prevent malicious attempts to exploit AI systems, such as data poisoning or model inversion.

Our Approach to AI Security

  • Data integrity monitoring to prevent adversarial poisoning.

  • Strict API key segmentation by product and feature to prevent cross-contamination.

  • Usage of authentication layers to block unauthorized access.


6. AI Compliance & Legal Considerations

We ensure that our AI aligns with legal, ethical, and regulatory requirements.

AI Compliance & Legal Framework

  • Risk and Conformity Assessments: Evaluating AI against security and privacy risks.

  • Responsible AI Use Policy: Ensuring compliance with ethical AI practices.

  • AI-Specific Legal Terms: Addressed within our Data Processing Agreement (DPA).

Customer Monitoring & Ownership

  • Customers have the ability to monitor AI-generated insights.

  • Customers can choose to disable AI functionality at any time.


7. HockeyStack AI Policy

Our AI policy outlines the best practices and principles that guide our use of AI.

HockeyStack AI Policy

  1. Data Protection & Privacy: All AI interactions respect strict data privacy policies.

  2. No AI Training on Customer Data: Customer data is never used to train or improve global AI models.

  3. Transparency & Explainability: AI insights must be understandable and traceable.

  4. Fair & Unbiased Models: We actively mitigate risks of AI bias.

  5. Security-First Approach: AI implementations follow industry-leading security standards.


8. AI Sustainable Use Policy

AI should be used responsibly to support sustainable and ethical business practices.

HockeyStack AI Sustainable Use Policy

  • AI should be used to augment human decision-making, not replace it.

  • AI should be monitored continuously to ensure quality and accuracy.

  • AI should not be used for deceptive practices, including misleading data manipulation.

  • AI should follow a privacy-first approach, respecting user consent at all times.


9. Frequently Asked Questions (FAQ)

1. Does HockeyStack’s AI process customer data?

Yes, but customer data remains private, is not shared with third parties, and is never used to train global AI models.

2. Can customers opt out of AI functionality?

Yes, AI features are opt-in, and customers can choose to disable them at any time.

3. Does HockeyStack allow third-party access to AI-generated data?

No, all customer data and AI outputs are kept strictly private.

4. How does HockeyStack prevent AI hallucinations?

We implement human-in-the-loop verification, logging, and customer feedback mechanisms to catch and correct AI inaccuracies.

5. How does HockeyStack protect against AI security threats?

We use encrypted data transmission, strict access controls, authentication layers, and adversarial attack prevention strategies to secure AI functionality.

6. What legal agreements cover AI usage at HockeyStack?

Our Data Processing Agreement (DPA) includes specific AI-related terms to ensure compliance and security.

7. How can customers report AI-related issues?


PreviousOdin AINextDataSyncs

Last updated 2 months ago

Customers can report issues via our support channels or directly through .

For any questions regarding AI security, compliance, or usage, please contact us at .

security@hockeystack.com
security@hockeystack.com