Marketo Pulled Actions List

Below is a list of common objects and activities we pull from Marketo. This includes all of their properties, both pre-defined and custom.

Objects

Lead

We pull all predefined and custom properties of the Lead object and also associate this record with the activities they performed from the below list.

Activity Types

New Lead
Fill Out Form
Click Link
Click Email
Send Email
Email Bounced
Open Email
Email Bounced Soft
Send Sales Email
Open Sales Email
Click Sales Email
Receive Sales Email
Sales Email Bounced
Reply to Sales Email
Document Interacted With
Dialogue Goal Reached
Share Content
Click Shared Link
Change Program Member Data
Change Status in Progression