HockeyStack
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  • Getting Started
    • 👋Welcome to the Docs!
    • Product Onboarding
    • HockeyStack Implementation Scope: Reporting Product
  • Release Notes
    • May 5, 2025
    • April 21, 2025
    • April 14, 2025
    • April 7, 2025
    • March 31, 2025
    • March 24, 2025
    • March 14, 2025
    • March 6, 2025
    • February 28, 2025
    • February 17, 2025
  • Guides
    • ❓FAQ
      • Merging in HockeyStack
      • Why has my data changed?
      • Viewing form submissions by page
      • A touchpoint's influence on conversion rates
      • Average number of touchpoints
      • Self-reported attribution
      • Trend of Engagement Score
      • How do I see which individuals / companies are included in a metric?
      • What touchpoints get credit in attribution?
      • What object/integration is this field pulling from?
      • What is "Source"?
      • What is "UTM Source"?
      • What is "UTM Medium"?
      • What is an Action?
      • How can I add Salesforce Task object into Defined Properties?
      • How can I track offline events in HubSpot?
      • How can I use LinkedIn Impressions and Engagements in my reports?
      • Measuring sales and marketing penetration in an account list
      • Measuring number of engaged contacts per company
      • Offline conversions for ad platforms
      • Tracking progression on targets
      • Building a Campaign / Asset Grouping property
      • Percentage of high quality job titles by Channel
      • Measuring conversion rates
      • Building a goal that shows open opportunities
      • Number report: Funnel stages influenced by different types of marketing touchpoints
      • Best Practices for Lifecycle Tracking in Salesforce / HubSpot
      • Adding HubSpot form fills to defined properties
      • Does HockeyStack website pixel track US States?
      • Measuring Time Between Two Goals in HockeyStack
      • What is the HubSpot "email bounces" action?
      • Hiding Fields from your CRM in HockeyStack
      • How long does it take for a relation mapping to be ready to use?
      • Can I integrate multiple LinkedIn ads accounts?
      • Can I use Zapier for integrations with HockeyStack?
      • I created a new field in Salesforce (SFDC), but I don’t see it in HockeyStack. What should I do?
      • Using two similar fields in one breakdown
      • Why can't I map back to property?
      • GA4 vs. HockeyStack Website Data Tracking
      • How does HockeyStack deduplicate accounts?
      • How do Table Totals Work: Campaign vs Campaign Group?
      • Can I create one field that calculates the total ad spend + SFDC campaign spend?
      • HubSpot: Can I filter a goal on X object by Y object fields?
      • LinkedIn Impressions: Different Ways of Measuring
      • How to define Engaged Accounts and Engaged People?
      • Building a Campaign Grouping property
    • 🖥️Dashboard Building Guides
      • Business Overview Dashboard
      • CMO Dashboard
      • Website Analytics Dashboard
      • Paid Ads Dashboard
      • Google Ads Dashboard
      • LinkedIn Ads Dashboard
      • In-Person Events
      • ABM Live-Demo
      • Content/Organic Dashboard
      • Dashboards from Labs Reports
        • LinkedIn Ads Benchmarks
        • Google Ads Benchmarks
        • Q1 2024 Recap
        • G2 Impact 2024 Report
        • Website Benchmarks
  • Documentation
    • The HockeyStack Data Model
    • 🎯Goals
      • Funnel Stages Goals
      • Form Fill Goals
      • Page View Goals
      • Click Goals
      • Finding Out a Button's CSS Selector
      • Goals on the Task Object
      • Building an All Touchpoints (Channel) Goal
    • Defined Properties
    • Track Date Properties
    • 📊Reports
      • Building a Basic Report
      • Journeys Use Cases
      • Customer Touchpoint Hierarchy
      • Sequences
      • Lift Reports
      • Lift Analysis vs. Multi-Touch Attribution
      • Types of report filters and when to use them
      • Attribution Models
      • Attribution Lookback
      • Defining Custom Attribution Weights
      • Importing a Google Sheet to use as a Goal Column
      • Advanced Attribution Models
    • 🖥️Dashboards
    • Dashboard Filters
      • When to use AND vs. OR logic?
      • Using Regex
    • 🌠Journeys
      • Syncing journeys to CRM and Slack
    • 🥇Golden Paths
    • Funnels
    • Attribution Funnel
    • 👥Segments
    • ⚙️Settings
      • Account Reset Guide
      • Auto-tagging of URLs
      • Data Categorization in HockeyStack
      • Team Sharing
      • Tracking Multiple Domains
      • Excluding Users
      • Reporting Configuration
      • Multi-Factor Authentication
    • Advanced Data Connections
      • Account List Import
      • Property Relation Mappings
      • Sync Spend
      • Syncing spend from offline channels and campaigns
    • 🔃Audience Syncs
    • Send View updates to Webhooks
    • Odin AI
      • HockeyStack AI: Security, Privacy, and Responsible Use
  • DataSyncs
    • Connecting your Warehouse
      • Authenticate Snowflake
      • Authenticate Google Sheets
      • Authenticate BigQuery
      • Authenticate S3
        • Use an S3 User
        • Use an IAM Role
    • Configure a DataSync Import
    • Configure a DataSync Export
      • Data Export Schema
        • Raw Actions Export Schema
  • Integrations
    • Website Tracker
      • Google Tag Manager
      • WordPress
      • React
      • Troubleshooting
      • Reverting to Cookie-Based Tracking
      • Identifying Users
      • Tracking Custom Goals
    • Ad Platforms
      • LinkedIn Ads
      • Bing Ads
      • Capterra Ads
      • Google Ads
      • Facebook Ads
      • Tiktok Ads
      • Twitter Ads
      • StackAdapt Ads
      • Reddit Ads
      • AdRoll Ads
    • Analytics & Data Warehouse
      • Snowflake
      • Amazon Redshift
      • Google Bigquery
      • Amazon S3
      • Azure Databricks
    • CRMs
      • Salesforce
        • Properties Pulled from Salesforce
        • Salesforce Pulled Objects List
        • Sending Data to Salesforce
      • HubSpot
        • HubSpot Pulled Objects List
    • SSO
      • Azure AD
      • Google Workspace
      • Okta
    • ABM
      • Qualified
      • 6sense
      • Demandbase
      • Clearbit
      • Rollworks
      • G2 Intent
      • Stackadapt
    • Marketing Automation
      • Marketo
        • How to Find Your Marketo Account Details
        • Marketo Pulled Objects List
      • Pardot
      • HubSpot
        • HubSpot Pulled Objects List
    • Other Integrations
      • Calendly
      • Drift
      • Okta
      • Segment
      • Customer.io
  • Setting up your Data for import
    • Import Custom Actions
    • Import Website Actions
    • Import Properties
    • Import Metadata
  • Technical Details
    • ↖️Website Tracking
      • How Website Tracking Works
      • Cookieless Tracking
      • Bot Traffic
      • Privacy Policy
      • GDPR Compliance
    • ⚙️Data Processing from Integrations
    • 🧮Data Cleaning
  • Account Intelligence
    • ☕Getting Started
      • HockeyStack Implementation Scope: Account Intelligence Product
      • Salesforce
        • Salesforce Permissions
        • Salesforce iFrame Installation
        • Salesforce Sync Fields
    • 🏗️Workflows
      • Creating a Workflow
      • List of Workflows
      • Starter Workflow
      • Recurring Workflow Runs
      • Nodes
        • Transformations
          • Condition
          • AI for Accounts
          • Contact Discovery
          • Contact Enrichment
          • Branching
        • Destinations
          • Salesforce
          • HubSpot
          • Outreach
          • StackAdapt
          • Salesloft
          • LinkedIn
          • Pardot
    • 👀Views
      • Create a New View
    • 🔢Scoring
      • Data
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On this page
  1. Reference

Video Library

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In - Person Events

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Silvio's Paid Ads Template

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Silvio's Paid Ads Template

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Roman Krs's Google Ads Template

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Last updated 6 months ago

🎬

Silvio's Paid Ads Template

ABM - Company Engagement Timeline
https://www.loom.com/share/8888b1dcc21b438183be04a783ebbe25?sid=ebbc3fa8-e0f2-4670-b290-9b09092b20cd
Filter a Report by Company Tier (aka named account aka target account etc etc)
https://www.loom.com/share/9e06b8c1619f4284b44050ee6664f12b?sid=647f65ee-b9f4-41cf-af2e-4fd4258b7096
Calculate Sales Cycle Length
https://www.loom.com/share/aeb9b351ca74493a89bc0d51ef501ac9?sid=37aa8f11-d9d1-4947-9441-94c9afe5bd1c
Sales Cycle Lengths by Channel Influence
https://www.loom.com/share/f8c72c682496488d8bbbf0ca4a494137?sid=b1d54e95-b585-4f64-9864-8190f92e1c56
Total Ad Spend Report
https://www.loom.com/share/ef2259784479414a8b8dd445cb5f5cb8?sid=7694650d-bfd0-483b-8056-4c615ac916b8
Ad Spend of Channel
https://www.loom.com/share/9ea793fcb564429c8a2c2612a5cbfb3a?sid=8eacbaf2-32d1-4c52-8f61-94abbe23ee32
Paid [Insert Channel] Website Visit Goal
https://www.loom.com/share/0b4457c137a9429eabfc602f416bee07?sid=9d6b777f-32f4-4311-b393-99595e4f709a
Paid [Insert Channel] Web Visits
https://www.loom.com/share/c8d2c5a458c14156b5ac52aa40d8ba30?sid=f1f5ea02-1aee-481d-a64c-312211e4b71d
Web Visit Goal from Multiple Paid Channels
https://www.loom.com/share/feb783c213e04104a889dafdf812fa4f?sid=ad93e53f-b6e1-4ee7-98c5-3e556494c46f
Closed Won New Business Goal
https://www.loom.com/share/2bc7339bc5544537844386bacfd5a376?sid=3c9c39c3-90de-41c1-95b9-947c5da90a16
Lead Created Goal
https://www.loom.com/share/e4ef5230d2e7480e8f377f01d094ff64?sid=f7e30c87-a644-4640-9ff7-feccee30703a
Pipeline Stage - New Business Goal
https://www.loom.com/share/e7e0a767b7bd42bd931042f7b2adcad3?sid=02811b2e-5a72-41f6-848f-ede893f40b48
MQL Goal
https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7
SQL Goal
https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289
Deal Created Goal - New Business
https://www.loom.com/share/3da5cb1930b84c1ca526baa83f6f615c?sid=2aadfde9-a2b6-4f15-9dbf-772d57d2b402
New Logo Revenue
https://www.loom.com/share/53c15233577a46078616cef3f92da2cd?sid=c5293738-c97f-418f-a8ed-6307b76d909c
Marketing Sourced Pipeline
https://www.loom.com/share/6baef4b24eba49c7958145c8c8c72258?sid=4f733db2-43ee-431c-9232-19bbe39137f8
Increased Segment [X] New Logo Penetration
https://www.loom.com/share/4f3dd471001f4af387baafe4ea126048?sid=92710985-d991-4b7d-bbcc-f861e8c6a9b9
Unified Channel Goal (aka Marketing Touchpoints Goal)
https://www.loom.com/share/0343e3e906f847de8e6cb8f4838c143e?sid=72a653a5-24a4-4a52-95d6-c73169b2da43
Increase Inbound Qualified Pipeline
https://www.loom.com/share/434e358e5aac45dab482f91364eb81b5?sid=a5699226-749a-448a-969c-fed57735da24
Increase Inbound New Logo Revenue
https://www.loom.com/share/40d15298b6c6498cae4fd22ecba9c2ac?sid=f98fcc71-e0f1-4c75-8e32-48b3f802c2ad
Increase Annual Contract Value
https://www.loom.com/share/8fc95054615b4686aa04b1d63254e9b0?sid=2db2101d-fa10-44ab-8ccf-9937e0674de4
Channel Performance Using Linear
https://www.loom.com/share/887430fa23684cb4818451a07724cd12?sid=a127e9ad-37bc-4213-8245-26a32ff9d2af
Meeting Booked Goal
https://www.loom.com/share/a9c24ba285764757a4017f9ed81fdd66?sid=a0b5c6b7-c366-4cb9-b920-424dd166ef8a
Marketing Sourced Sales Qualified Leads
https://www.loom.com/share/27ffd53c628f4d08b18e3d5a8c7cea08?sid=d356f652-f4b4-4e48-8341-def2a3bb3ed4
Marketing Sourced Qualified Pipeline
https://www.loom.com/share/8ffc82cc93244e679c31e984f9ef4527?sid=21c55456-da74-4a4f-a26a-40e920408782
Sales Cycle Duration - Days Between Contact and Closed Won
https://www.loom.com/share/6d1eae514e784edcbedd2eb93abba4ac?sid=44000eae-281b-448c-aad2-67824e9fad1f
Cost per SQL (Paid)
https://www.loom.com/share/c70a97fb79214bcf99a1ab1381eeab2e?sid=81b654f2-4cc9-4c9d-ba34-20dc975bb936
Cost of Acquisition (Paid)
https://www.loom.com/share/4dce241c9a9b4fd0acfdf70f2354f17a?sid=599821a4-741e-4a36-9304-652262711cb5
Average Marketing Touchpoints per Closed Won Account
https://www.loom.com/share/5745ef3dff5a431d8618f98e0849930f?sid=9b52d68f-dd4f-47bf-ac1a-ee0c9d4ec7fb
Marketing Time Lag - Days Between First Touch and New Revenue
https://www.loom.com/share/4fc2a35ae95648fea5c2da5b7cfde16a?sid=3308e955-fcd7-4b52-8bc2-589b4087b161
Brand Aware Traffic Goal
https://www.loom.com/share/b8b67974f6274cfeac23c4b6e22d99b7?sid=4fd9435d-e92c-43d3-865e-3143580f9ef8
Brand Aware Traffic Report
https://www.loom.com/share/eb946d4a6429412a9b1b447270f15157?sid=d05d344d-e4f3-47e3-8198-951d38a044d6
Deals Currently in Pipeline
https://www.loom.com/share/258cdd4ffa0c45e8a6a45cc1125e1a40?sid=21fb979a-13b4-4c9f-a0ca-e8b9f6fc690a
Inbound Channel Performance, QoQ (Linear)
https://www.loom.com/share/2087f1f7ab3a4c6d87cd95cbcf007e4b?sid=1b796a0d-8086-41cf-902b-b1348f7be4da
Inbound New Logo Pipeline
https://www.loom.com/share/b56fa7a67ef243009dabdc3749d32dcd?sid=3df17c26-a460-4e39-b4ae-16cc4d4e4502
Inbound New Logo Revenue
https://www.loom.com/share/8651b0c19d614ded8a44ffd6d5ed1233?sid=04d054d0-75b9-4b44-8c15-f46d6b4125be
Inbound Revenue by Product
https://www.loom.com/share/2aca7ad3d0814061b9af43a903e7222b?sid=bffc44ec-34e9-4f1e-a829-f1d96bdbac39
Inbound Revenue by ICP
https://www.loom.com/share/1dfc42e5846545a68df433a4ca8d4a2b?sid=fdb5ea28-3865-4cc5-9cc9-89010530f56d
Inbound vs Outbound Revenue
https://www.loom.com/share/6cfacb2adf1243ca8a6e097caa31d5a8?sid=60641878-59d7-4845-a41a-926b689ba1f8
Inbound Revenue by Country
https://www.loom.com/share/f53cb84a31d247d4880ac7fa0ba66b31?sid=4a78e472-457a-4571-94d5-3d5260e374d1
Marketing Influenced Inbound - ACV
https://www.loom.com/share/813128a341744bc4827a79e9bff4a81c?sid=07cbb184-36ab-4ae7-a8eb-14cc1932b1d2
Marketing Influenced Inbound - Qualification Rate
https://www.loom.com/share/a374de69825c432f87cff62433eca68a?sid=b5ea4994-de69-4345-8843-a68dde74ce67
Marketing Influenced Inbound - Sales Cycle Duration
https://www.loom.com/share/31a8c3674c1d489f839f3d17fbc65030?sid=ad8088e0-d862-40b2-a18a-417d24057dbb
Marketing Influenced Inbound - Win Rate
https://www.loom.com/share/d4ca198f0a264215abc40c34f0d9067c?sid=5cedb4ff-2995-4320-b767-98a16d89ed72
Form Submit from Google
https://www.loom.com/share/3d029a72cc9a4c5f81e9032216923c12?sid=c5009cd9-967a-4161-b1ff-b0f068fa600d
Form Submit from Google - Template
https://www.loom.com/share/9763aed8f44b46e396955f005e3a21a5?sid=02f2678e-0b22-4688-b382-43bcd859aa6b
SQO
https://www.loom.com/share/6d420aeb37f4445793734e89a96e9cff?sid=706ea2b5-4a5f-43db-8e4f-5a7e89f84ef0
SAO
https://www.loom.com/share/d83b25cbf6eb462aa951466bbc5b18fa?sid=50a44486-5651-4832-88a9-f95849292abe
Paid Platform Performance Over Time
https://www.loom.com/share/06ed595b5c0945ebb2f5b060f242ae8b?sid=f30346bc-7a01-468a-805d-5a8b984ef88e
View Any Page
https://www.loom.com/share/942878dbbca94ab99cbba76c70acb985?sid=e7f0092f-f955-4a7a-865c-f0ec42e15256
Cohorted Conversion Rates by Stage (aggregate)
https://www.loom.com/share/afd07f3a64c748aea6972753a01e321f?sid=fab91d42-ebd9-4c28-adb6-26adf92b9b69
Adjust Report Sizes
https://www.loom.com/share/87f79a8ea07f4150bfc77c9809541970?sid=4e3d6275-68d9-4596-8b19-f3370117493c
Accessing Journeys from a Report
https://www.loom.com/share/35431921664f4caf8c44d8a42b07a0ee?sid=d850e44d-102d-472e-a76f-2818ab566cf3
Content Type Property
https://www.loom.com/share/c462d63cb0684fa78355fce9f2bec3cc?sid=2dd68069-9c94-4551-8a6f-04e5a966b319
Closed Won
https://www.loom.com/share/6c4b4cb90b1f4109bba6ebd53ebabe2c?sid=d6deec78-da36-405c-ae68-72b508bb01ed
Performance Overview (Paid)
https://www.loom.com/share/b83e7bf9dc934b8091818def33cf2564?sid=77401ec1-a10c-4891-aa0f-53b39d3ab889
Total Performance (Organic & Paid)
https://www.loom.com/share/b01ca8ee4fe04762ac84394bd9935f49?sid=e2a1b2fb-42f5-4bb9-8670-5158b0240754
Event Touchpoints
https://www.loom.com/share/88f82533a9b2484ca1ff0fdae1336bca?sid=7ee363c9-ca3d-448b-b03e-ab00aa4803fb
Pipeline Stage
https://www.loom.com/share/92142f4751194d1396b0c1f9f7682497?sid=ed671d91-6454-442f-aa85-3b9683c4c783
Event Attendees
https://www.loom.com/share/bda1f68c4e5d4cd8ad54d62c21c2d23d?sid=742e2c15-4228-40e0-8068-c349d9781e1d
Marketing Funnel
https://www.loom.com/share/82530f589c7b4e4ebd19c67cc0ec7103?sid=9957e15d-0184-4976-982f-a648bd098547
Important Moments
https://www.loom.com/share/ce884c19ccea4dc2a1c273729666a187?sid=f17bf0c2-1d2d-47f2-b38f-04c82cccb15d
Company Feed Report
https://www.loom.com/share/771e1edd81a348e7bfef87bdb8f39573?sid=91250c11-2131-4a1a-8599-2a9ca3d9c12a
MQL Count
https://www.loom.com/share/2fb85be8e7df416d868367c3c7cdb360?sid=163686eb-38b9-4dc9-9897-ca6101243713
MQL Trend
https://www.loom.com/share/4ba0f2a4cbfb4447af0dadcbd975e554?sid=fc0981d5-6be4-422e-be29-8c4d02a2f079
SQL Count
https://www.loom.com/share/b68e65e3eab6479dac6fea79dba5a225?sid=3eab7b4b-4f4f-4304-a818-d2aacb3538d8
SQL Trend
https://www.loom.com/share/f08833f58cb54751bbc964f7e9bf6002?sid=ee23251f-00cc-4a74-8aeb-68a1ba26e9c9
Deal Created Count
https://www.loom.com/share/cfcdad1e9d46465da0a121ba976b004d?sid=a7262eaf-22f1-41d9-a592-eb580624b569
Deal Created Trend
https://www.loom.com/share/9067dc90021246dfa282bcc3c7eed40d?sid=18ca678a-6a6f-461b-8fa5-31bdc976a3e8
Pipeline Deal Count
https://www.loom.com/share/86fa31f86f4545f8843f49e6bdf054f4?sid=50f70e66-05f9-4336-8ee1-fe9c52b85035
Pipeline Deal Trend
https://www.loom.com/share/aaab5ce68ef74b35957b7b007c220068?sid=49d8916c-0e27-4b06-a538-d764b18747dc
Pipeline Amount
https://www.loom.com/share/21359ed41b7840a99113694395c5b927?sid=d64e5cfa-e56d-4b93-a982-a349fca0d6c4
Pipeline Amount Trend
https://www.loom.com/share/0599c934f1864ef493b8bc223bc767f6?sid=14fddbf8-aa07-4cb7-92c8-3eee426c4b3c
Closed Won Count
https://www.loom.com/share/23e2df2517f24fa5acf3cad4dd211afa?sid=b83a607e-4777-4245-ad63-151cc70ec75d
Closed Won Trend
https://www.loom.com/share/a80bd17dc42d4c7391c1e6f736a63316?sid=89b6a9fb-99b8-4027-9519-387f1298dc19
Closed Won Amount
https://www.loom.com/share/f7523c390b3147baa526d8e5c35600cf?sid=d1bdd999-9771-4d5d-b70e-83c4d515b52d
Closed Won Amount Trend
https://www.loom.com/share/ed0cc0953f78438c8d4437cfbf5315d7?sid=0c6e827c-7733-4826-b411-8788f401986f
Intent Signal Defined Property
https://www.loom.com/share/6171cfa33ff14baeb95d90ca6d100a3b?sid=8e44caf9-ff71-4d4e-8f2a-e05d0c0ff110
Intent Signals — Details Defined Property
https://www.loom.com/share/81a994597c6542cbb495c2d9fcfb1c82?sid=369bb491-f2da-4eb3-9cc8-00398a38e805
Event Influenced Pipeline
https://www.loom.com/share/6f7dac3d2104426f979edb79e43bc305?sid=376c15be-19ae-413e-a1b4-608498323ad0
New Business Pipeline Stage
https://www.loom.com/share/5f74e1fc867d474381ccfe029c8d8000?sid=d28455cf-9c09-44e7-bcc4-fdfe4c834dd6
Existing Business Pipeline Stage
https://www.loom.com/share/1593934b1b5d4c4a9ac9847ca92a9d12?sid=b495a82d-205f-4f17-9005-e34c5fd8453f
New Business Event Influenced Pipeline
https://www.loom.com/share/b479f3d5438f420eb3466cc3abc06c82?sid=d47af377-2784-4ebe-853b-1e22c1fe4060
Existing Business Event Influenced Pipeline
https://www.loom.com/share/e1ed6a488e5d469aa2c537aaeddf63b8?sid=e7c7d90f-eb35-4183-85a3-94b48917da56
% of Total Pipeline Influenced by Events
https://www.loom.com/share/4673bfd0a5ea484fbe719f3e964a7134?sid=a76cbc47-755e-4ab2-b5d9-c14524200d77
Deal Created - All
https://www.loom.com/share/9aa02150acdf4e89854b5cd808d70071?sid=f01298c1-3679-4117-abfd-98808b0f114a
Events Uniform Attribution
https://www.loom.com/share/ef393a3f538b477197cce1857c99effc?sid=2e9d2c79-632d-44b4-9f18-4e69ec417d69
Events Linear Attribution
https://www.loom.com/share/a9f480600c4445699597ad533be2e90d?sid=be36beb8-9d39-49c9-90cf-7f493350128b
Events Impact - 1 Month
https://www.loom.com/share/0af8ee9b9537430f9796ed29356c4c7e?sid=d28790c3-6aaf-480c-b980-36d9f92eef9d
Events Impact - 3 Months
https://www.loom.com/share/ada1d396e21b4f77b734c5b57654107f?sid=3fa907df-a2c4-4e9f-857b-7db46a2ea533
Events Impact - 6 Months
https://www.loom.com/share/9754b56d4ee643de8d979f39760ec5f3?sid=c5a54e8e-0443-4ab6-bace-71af0ea29b5b
Event to Opportunity Time
https://www.loom.com/share/c9f4fceb61c74920ba921b2e4f5d06bc?sid=48b93003-931d-4a5d-8cef-7962cc0d7638
Average Number of Event Touchpoints Before Opportunity
https://www.loom.com/share/a3cecb33ff7d4f6f9ba240f9b236cd1d?sid=97e1cbc5-9c73-4f67-90a6-77039ef32354
Average Number of Event Touchpoints between Opp Created -> Closed Won
https://www.loom.com/share/0648aef934fb4589b80f24ee97f16d0f?sid=29885ef7-9991-44af-89fc-eff52be01c88
Lift of Events on Opp Creation
https://www.loom.com/share/6398e4774894494d86b2d4ec5a1e03e8?sid=653926ed-76e4-4835-8004-7ae1476aeb6c
Lift of Events on Closed Won
https://www.loom.com/share/c0bb79f7dc954076b6b89ec1ac1bfcc0?sid=970b1135-9fc9-4fd6-b193-fec50b556ebd
User Journey with Events
https://www.loom.com/share/a6706d4bdae4432db5df8ba042418ea9?sid=e60fdacd-16eb-4da9-981e-42a482e79a03
Spend vs Pipeline vs Revenue Over Time
https://www.loom.com/share/6e003b4efb5e4e0ba82af493e70b5cd6?sid=8001b499-05d7-45e5-87c8-46b1874d8a04
Spend by Platform
https://www.loom.com/share/ee5707a90238429ca48a3f69bd038175?sid=9e99f97f-870e-4747-8f0c-2a3a10d52ff2
Leads by Platform
https://www.loom.com/share/2900e178272c4b9ba4981a8dde2ba925?sid=d8aa1152-2281-4602-a59d-b608acf410e4
Revenue by Platform
https://www.loom.com/share/a89693b8051447ce834a2c8910b9a2b5?sid=8a9508b3-bf15-4d77-9c16-836783545161
ABM Accounts in List
https://www.loom.com/share/7128afbf423940df91a1fe7d45573490?sid=179fe7d9-46f2-4aaa-a585-37d1c51487fb
Sales Touchpoints
https://www.loom.com/share/ef4dc0442fe14051957c51b657f51568?sid=4a4dd25c-b7dc-4296-8cd2-26c1dbce4868
Marketing Touchpoints
https://www.loom.com/share/eac50d4d0c694322b95296041be7b090?sid=34b031e0-7604-4e29-bdb9-c133d0944217
Sales Penetration Rate
https://www.loom.com/share/fe76854c5d3e45f797aca131d491f0b4?sid=94c71602-c24a-493d-b4f6-c01c586d0c1b
Marketing Penetration Rate
https://www.loom.com/share/8acc124321b045ec9a5f55169512bd21?sid=4410715c-e9a3-4044-a535-9feed57f8f93
Cold Account Rate
https://www.loom.com/share/e326431e529c4f77b6086772f9755b6b?sid=29895349-0125-4213-bb22-ad907332b62d
Intent Goal
https://www.loom.com/share/1a580cc911ff458ba25b93de62a90057?sid=9f019ad9-82d0-4c3d-b994-968f01ec45f3
LinkedIn Impressions
https://www.loom.com/share/1b3bd6ff3983439cb5f300274090190d?sid=cd2f1467-dbcf-4d88-8c29-b52c2803bea2
LinkedIn Engagements (Clicks)
https://www.loom.com/share/66da56967b7c4e2c856651531caea73a?sid=90feac93-5374-485c-9751-1df8529bee44
High Intent Accounts without Deals
https://www.loom.com/share/f5470f6e55d54308864466cc6905dfde?sid=e1075e76-1b4d-43b8-b538-cc2b9ef80571
Cold Accounts
https://www.loom.com/share/236ce17781ee4125956cdeae2b6e367d?sid=7b71ac97-d126-4a7c-93ff-334c3887696d
Contact Created
https://www.loom.com/share/4a615dd652d54b64ab28ac1ac334ff80?sid=6b6ae35d-1090-43c4-849c-66056ff0ea82
Marketing Influenced Accounts Requiring a Sales Touch
https://www.loom.com/share/50001b73ea4d459aa5e0f5fd8f551d54?sid=f0a0f061-5c97-4e95-a69e-3407dfcf2d15
Close Lost
https://www.loom.com/share/85196ee82d3c4a4f94f40d21a12d1480?sid=204a2579-c9c0-4140-9d1f-d0e1639eb4fd
Deal Trend
https://www.loom.com/share/deb6b50adce9417c9dd21ea470b14dd7?sid=46decd1f-63df-41d6-b407-fa3bcd8039b7
Deal Value Trend
https://www.loom.com/share/c2e82f9ad8e14b17825d81c3f7690618?sid=7c18e9a1-9a03-4e31-bab7-b8ebf49ab54d
# of Deals in Pipeline
https://www.loom.com/share/64f842009eaa4c69bc9d72d8a7f795ab?sid=a1e67e68-0a29-415a-ba50-bfded7281de8
Deal Value in Pipeline
https://www.loom.com/share/95c94d57906f4c12b530e11a17879b3c?sid=bb0db60f-c113-4ef6-8ad4-c861dd27da12
Channels that Drive "Direct Sourced" Deals
https://www.loom.com/share/a0e0ebdad08043b48d4cd652d09faa8c?sid=81e8b919-fc40-453f-a9f3-8285bbc12c03
High Intent Pages
https://www.loom.com/share/0de889d5ddce405ba5e51a9070408f04?sid=cc32c7c4-030b-4312-858e-022b1e5f213a
Region
https://www.loom.com/share/d45f6e804f0e47e3b1f57cb1bcfa51a1?sid=c37f7024-1280-491f-bdc2-6284e8a41403
Spent - USA
https://www.loom.com/share/4cac962952e14eb3b4cdabfe40c391ed?sid=449982ed-9a45-4bcb-a16d-af6e4b701a0f
Conversion Rate
https://www.loom.com/share/3b32c8212b60468a894939851294c567?sid=ba05961c-abe1-490c-9415-f582bd36ade6
Cost Per Aquisition
https://www.loom.com/share/eb926073c72948349aad9f51e511e106?sid=d5194170-955a-41de-b69a-f509cce9c241
Channel Metrics over Time
https://www.loom.com/share/ceb33096875748c8a18b276e084c199b?sid=c573a585-3faa-44da-ba8e-fadf5d2f6132
Direct Conversions / Demo
https://www.loom.com/share/abc14ba1edc34823b20e1fd80d015ad3?sid=d2ef1bed-a21b-489d-b738-5e2d7627bb66
Direct Conversion Rates
https://www.loom.com/share/dd5449bb6eed401698db28634dd0cc1c?sid=46f59576-5daf-476a-8449-4c335bbcd744
Conversion Rates Linear
https://www.loom.com/share/97b1b1682ba34ea98eb4e95e82ecae0c?sid=ed47811e-2c09-4fff-bfbd-0635d6de12ab
Lift of Keywords on Leads
https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=9f4cdfc5-59b7-4e25-b050-a673c1818b22
Lift of Keywords on Pipeline
https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=9f4cdfc5-59b7-4e25-b050-a673c1818b22
Lift of Keywords on Closed Won
https://www.loom.com/share/fcc5ee30993340948e3567a403f816d7?sid=c52fb838-f060-483e-b900-15ccd4640c7d
Keywords Performance (Direct)
https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=2f89ded2-7f5c-4398-965b-49a77056114b
Keyords
Region Performance (Direct)
https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=2f89ded2-7f5c-4398-965b-49a77056114b
Google Website Visits Until Deal
https://www.loom.com/share/69094f39eba44aa3aca0972fb8c8ee92?sid=0f94d8fc-8854-421d-afbb-94fb8ad9d44b
Google Website Visits until Lead
https://www.loom.com/share/7b37bc828a62400ba436acb519d5f7eb?sid=f4b44997-fb65-4c16-a8f5-829743daddfc
Google Website Visits Until Closed Won
https://www.loom.com/share/842537b9db7245248fdaf52f87831939?sid=68f06f19-7b88-4c4d-bcca-e5aafea13910
SRA Mentioning Google Property
https://www.loom.com/share/d1dba9e13a6645ca833e96cde03992eb?sid=c57d027d-68ab-4b32-82c3-04aa569444b2
SRA Mentioning Google Goal
https://www.loom.com/share/090a4f912f924e54969ff167e68caeab?sid=bc4ae5d7-67eb-4baa-a561-7d0328714d3e
SRA Mentioning Google
https://www.loom.com/share/14bf803a59b44f6e83b1eabd95af9cd5?sid=fd871d21-a631-4b39-b4fd-649f5c3e34a8
User Journey with Google Ads
https://www.loom.com/share/f23adf1a8a3349dc80c6c849fa5146f3?sid=b1a9c60f-4c86-4e58-8151-de3709913a3b
Book a Demo
https://www.loom.com/share/bf0c771dc30d49d7abba0474eedc1293?sid=5b7a4fbf-a36e-4714-97b7-d420726ca2b3
Impressed Accounts
https://www.loom.com/share/faca89fa0fd54d4abae4fcc55e1e7afc?sid=d469da41-1dab-49dd-9e01-2788dac4e232
LinkedIn Impressions
https://www.loom.com/share/3312bf2dd2784757a3565c7b688d3942?sid=04ceed79-523b-426e-bdcc-d2b8de867cef
LinkedIn Influenced Qualified Leads
https://www.loom.com/share/a9aae6092fd543a2932a59bbd0b837dd?sid=92499d9b-b20f-490a-8a2f-451e365ba707
LinkedIn Impressions
https://www.loom.com/share/5aadd72277534cbdb2eb44ecf4a017b8?sid=65b692a7-bdf7-4d8d-b5fe-605fc7b2b07a
LinkedIn Traffic
https://www.loom.com/share/c235167b0a5645d7bd8cde4653505dcf?sid=830d4c8c-2eff-43f6-a1e5-c8eae3ed55fb
LinkedIn CPC
https://www.loom.com/share/2ac8b2cfb4614548a21ff799b1f8c346?sid=9e65da14-062d-4493-bf12-8c53c4162a7c
LinkedIn Influenced Leads
https://www.loom.com/share/6f18a0ffc9d8427e98413646fcbeeb67?sid=3cb64b82-c6dc-4f44-9b50-8c5647b675c4
LinkedIn Cost per Lead
https://www.loom.com/share/17eb0ab223924eb686e5cbe8c7312ec4?sid=18637f8c-b755-4db6-abf8-3d76c4ca8f06
LinkedIn Cost per Qualified Lead
LinkedIn Spend
https://www.loom.com/share/d84a324c71a1481391de48b37f087c6e?sid=ee307e62-56c3-4b53-91fe-f0103b394ccd
LinkedIn Paid Social Touchpoint
https://www.loom.com/share/71de01d18f1c417cad0af741a96eda88?sid=6ea20b8c-7609-4f21-a388-12f9e9d1b617
LinkedIn Impressed Accounts
https://www.loom.com/share/a6c91804e75b4ca58bc3bf574f348bdc?sid=e4543467-f87f-4349-9198-8642c5f36098
LinkedIn Impressions
https://www.loom.com/share/0041cde410f343fc97fc2134f98f1744?sid=2205811b-ab43-4f9f-88e7-7e72dbe5bc25
LinkedIn Traffic
https://www.loom.com/share/d29aed4589914f7d83d14d81fb9aa7af?sid=434a78ad-e232-4e13-86f3-b415e64395f0
LinkedIn CPC
https://www.loom.com/share/b94f851797774dd09b0b7fc8f4516f0b?sid=eef9b9e4-f330-4232-9650-007f9561d588
LinkedIn Influenced Leads
https://www.loom.com/share/cbc1c505f6984e00a4b35f65a123a187?sid=f30d26e0-cc63-48a2-9374-acec98a5f680
LinkedIn Cost per Lead
https://www.loom.com/share/93dc6f147bb742f5b6150ee10e8e03f3?sid=29413243-d967-4dc8-91de-e4c25fa82846
LinkedIn Cost per Qualified Lead
https://www.loom.com/share/3d8f2a8b46e04508a7fe78999a235c5d?sid=9d28b631-18e0-40fa-aeb4-ab1046a83cdb
Campaign Impressions
https://www.loom.com/share/25fea34ec57649b497effb31f1f160a8?sid=a5a6830e-0389-4743-8d67-a9a8a0a194a7
LinkedIn Influenced Deal Trend
https://www.loom.com/share/e19be15d4959457ba5ce038c38bbf654?sid=0abfc97d-a9a0-4137-9ac6-8d79fcf7ab58
LinkedIn Influenced Deal Value Trend
https://www.loom.com/share/28e5e3949b8042958f6bececdcf86888?sid=0defb4bd-765a-4591-bc13-a5d4edd22cd0
LinkedIn Influence
https://www.loom.com/share/b7c750eaab2d4c9b8883a2b8f37c0628?sid=c60f6c0c-8461-4864-b3e3-296ec66aa206
Action Names Table
https://www.loom.com/share/987fce3c13894fad8a34369f5294ad26?sid=c9bf7e69-a229-4dc5-ae21-51d844d993c7
Duplicate Dashboards
https://www.loom.com/share/9c3829c1987540998bcc6a947986f2b7?sid=ac34f70e-52a0-4d3e-bb69-48fd9212903f
Accounts with LinkedIn Exposure but without an Opportunity
https://www.loom.com/share/79731cafde254a9895394482d9e04ecc?sid=ab366549-c7ca-4870-a12b-9fb0852cfad7
ENT Accounts with LinkedIn Paid Touchpoints
https://www.loom.com/share/f2df81e318a644c0a15bc9585806f34a?sid=c0f2ee8b-42cc-4560-b81c-6518b6b500ab
Content Engagement Goal
https://www.loom.com/share/a359be7a5c104dbcbcc18089a15d1c2d?sid=07565cee-4d3c-44aa-978e-7479f7f445da
Content Engagement Report
https://www.loom.com/share/74d973955e4e4290a788d33c29a21039?sid=f2f01258-827b-413e-bb52-6589feb867e4
Content Influenced Pipeline
https://www.loom.com/share/6a235b9441c343088fc43da173b3b4d7?sid=7ec4bcae-5f68-4bb4-aa6f-5b969330bd23
% of Pipeline Influenced by Content
https://www.loom.com/share/1891852409b4451193b9be864d238a59?sid=19a41b1c-21bc-4622-ba5e-cbec5230f04f
Content URLs Defined Property
https://www.loom.com/share/431285775db3469aa54c495883fcedc8?sid=1d7f8f6e-4257-40b6-833d-146d9dd528ef
Content Influence
https://www.loom.com/share/b533f87c1f5f4affac39e3287b450942?sid=aa3499c3-57e0-4d73-9c79-68d35bd64b79
Content Engagement Lift on Pipeline
https://www.loom.com/share/6ab710af86cd4fafb15339b5d8fcb0aa?sid=770d010e-3b0e-4e1b-9a01-030f20d5c9ef
Content Engagement Lift on Pipeline by Content Piece
https://www.loom.com/share/6ce98c5780404e32af1f58eaaaa4169d?sid=1cbe8791-0b87-490e-9804-69b83bcb2417
Average # of Content Touchpoints
https://www.loom.com/share/3d58c6bd8cab462eabb9fe55943e33de?sid=5eec6881-a3b3-46ae-9603-1832b4cfff29
Average # Content Touchpoints -> Pipeline
https://www.loom.com/share/77c121c71a2e4e5aba0408c58938c4e6?sid=a98ffd7c-c4c8-4803-8447-d15a23923508
% of Website Visitors who have Viewed Content
https://www.loom.com/share/71655e3998964dc19514442675128879?sid=6ac173de-0945-4557-bf5d-b4d6415af8b9
Meeting Created
https://www.loom.com/share/1aa30a2570c24df9bded4d1441ca4302?sid=14ee7486-f588-4904-a780-c372a6f89ff2
Blog Touchpoints
https://www.loom.com/share/3c08390c24da4336b9255819e65b02cd?sid=a021312b-6da6-48e2-b414-4d3198cb95e9
Newsletter Sub
https://www.loom.com/share/b9d0096ee0034902b1fcf679b596d358?sid=21a25ecd-58c0-4b2c-904e-7f9dfd1038d0
Blog Posts
https://www.loom.com/share/007df218c78e4864884c809365003908?sid=3db13a7c-7327-45c0-870e-71822a9a217f
Blog Entrances that Book Later
https://www.loom.com/share/39806de88b1e4eb3b198ea6413c04549?sid=48dc5a74-5562-4728-bb98-9f6917f3b76d
LinkedIn Cost Per Deal
https://www.loom.com/share/654ea22847cc40589f39f759f88960ed?sid=cc435daf-c068-48b3-ae3e-259e2f1c2f6c
LinkedIn Cost Per Won Deal
https://www.loom.com/share/3fe10c753d4a4ecbb36cb2d3965eb983?sid=9058734e-4a3a-49cc-8a10-098239c690bb
LinkedIn ROAS
https://www.loom.com/share/aeda079b24924d7893b4be7a444fc961?sid=f07f998b-34c5-4d08-a188-7933954a062e
LinkedIn Campaigns Groups (Time Decay Attribution)
https://www.loom.com/share/2d9483086e9d46c49ae25819b291b45e?sid=6d314040-1983-41cf-8711-6815502ed8d4
LinkedIn Campaigns (Position Based Attribution)
https://www.loom.com/share/bb8e591cb8534938b7693fa6f3352635?sid=0e2ff531-306e-4105-bc69-6df3a72be3c5
LinkedIn Creatives (Uniform Attribution)
https://www.loom.com/share/0ed113f175e24d26bbaaaa5346c5f0fb?sid=2d3f8313-38de-412f-9d06-1a0b508cdc1e
Metrics for LinkedIn Influenced Leads
https://www.loom.com/share/8c04470160e8447cb8436377e3f9165e?sid=a4c5ce5b-35d7-4254-b1cf-3847001e14f0
Metrics for Non-LinkedIn Influenced Leads
https://www.loom.com/share/afaf4806fd8d4be0ae61991b812846c8?sid=fa6c4171-873d-4bcd-9998-d69e84723750
Unified Channel without Paid LinkedIn Touchpoints
https://www.loom.com/share/9a89b8c26fb2470a998a96660d38ec57?sid=fd094121-39a6-4020-ac02-014f64fedfda
Campaign Performance (Direct)
https://www.loom.com/share/98022eaba594451ebbd79fefabea86de?sid=c189fb05-8aee-4d72-8efb-13c411455027
Keywords
https://www.loom.com/share/ad37bb1a62c3487585d99e3a4212230c?sid=48898710-27c7-4c17-87b5-6efdf1b3e83e
Total Performance (Organic & Paid)
https://www.loom.com/share/bc2212016f2341e2bc8c095edcc443ff?sid=77d02838-68e7-4f8d-83c8-a885