CMO Dashboard
Read before building:
Goals Needed to Build this Dashboard:
Brand Aware Traffic Goal
Meeting Booked Goal
Unified Channel Goal (aka Marketing Touchpoints Goal)
Deal Created Goal - New Business
SQL Goal
MQL Goal
Pipeline Stage - New Business Goal
Lead Created Goal
Closed Won New Business Goal
Defined Properties Needed to Build this Dashboard
Unified Channel Property
Reports Needed to Build this Dashboard
Marketing Influenced Inbound - Win Rate
Marketing Influenced Inbound - Sales Cycle Duration
Marketing Influenced Inbound - Qualification Rate
Marketing Influenced Inbound - ACV
Inbound Revenue by Country
Inbound vs Outbound Revenue
Inbound Revenue by ICP
Inbound Revenue by Product
Inbound New Logo Revenue
Inbound New Logo Pipeline
Inbound Channel Performance, QoQ (Linear)
Deals Currently in Pipeline
Brand Aware Traffic Report
Marketing Time Lag - Days Between First Touch and New Revenue
Average Marketing Touchpoints per Closed Won Account
Cost of Acquisition (Paid)
Cost per SQL (Paid)
Sales Cycle Duration - Days Between Contact and Closed Won
Marketing Sourced Qualified Pipeline
Marketing Sourced Sales Qualified Leads
Channel Performance Using Linear
Increase Annual Contract Value
Increase Inbound New Logo Revenue
Increase Inbound Qualified Pipeline
Increased Segment [X] New Logo Penetration
Marketing Sourced Pipeline
New Logo Revenue
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