CMO Dashboard

CMO Dashboard

Read before building:

Track Date Properties

Step 2.3 Create your “Unified Channel” Property

Goals Needed to Build this Dashboard:

Brand Aware Traffic Goal	https://www.loom.com/share/b8b67974f6274cfeac23c4b6e22d99b7?sid=4fd9435d-e92c-43d3-865e-3143580f9ef8
Meeting Booked Goal	https://www.loom.com/share/a9c24ba285764757a4017f9ed81fdd66?sid=a0b5c6b7-c366-4cb9-b920-424dd166ef8a
Unified Channel Goal (aka Marketing Touchpoints Goal)	https://www.loom.com/share/0343e3e906f847de8e6cb8f4838c143e?sid=72a653a5-24a4-4a52-95d6-c73169b2da43
Deal Created Goal - New Business	https://www.loom.com/share/3da5cb1930b84c1ca526baa83f6f615c?sid=2aadfde9-a2b6-4f15-9dbf-772d57d2b402
SQL Goal	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/sql-goal
MQL Goal	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/mql-goal
Pipeline Stage - New Business Goal	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/pipeline-stage-new-business-goal
Lead Created Goal	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/lead-created-goal
Closed Won New Business Goal	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/closed-won-new-business-goal

Defined Properties Needed to Build this Dashboard

Defined Properties	Resource
Unified Channel Property	https://docs.hockeystack.com/hockeystack-academy/102-implementation-guide/step-23-create-your-unified-channel-property

Reports Needed to Build this Dashboard

Marketing Influenced Inbound - Win Rate	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/marketing-influenced-inbound-win-rate
Marketing Influenced Inbound - Sales Cycle Duration	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/marketing-influenced-inbound-sales-cycle-duration
Marketing Influenced Inbound - Qualification Rate	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/marketing-influenced-inbound-qualification-rate
Marketing Influenced Inbound - ACV	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/marketing-influenced-inbound-acv
Inbound Revenue by Country	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/inbound-revenue-by-country
Inbound vs Outbound Revenue	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/inbound-vs-outbound-revenue
Inbound Revenue by ICP	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/inbound-revenue-by-icp
Inbound Revenue by Product	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/inbound-revenue-by-product
Inbound New Logo Revenue	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/inbound-new-logo-revenue
Inbound New Logo Pipeline	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/inbound-new-logo-pipeline
Inbound Channel Performance, QoQ (Linear)	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/inbound-channel-performance-qoq-linear
Deals Currently in Pipeline	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/deals-currently-in-pipeline
Brand Aware Traffic Report	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/brand-aware-traffic-report
Marketing Time Lag - Days Between First Touch and New Revenue	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/marketing-time-lag-days-between-first-touch-and-new-revenue
Average Marketing Touchpoints per Closed Won Account	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/average-marketing-touchpoints-per-closed-won-account
Cost of Acquisition (Paid)	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/cost-of-acquisition-paid
Cost per SQL (Paid)	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/cost-per-sql-paid
Sales Cycle Duration - Days Between Contact and Closed Won	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/sales-cycle-duration-days-between-contact-and-closed-won
Marketing Sourced Qualified Pipeline	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/marketing-sourced-qualified-pipeline
Marketing Sourced Sales Qualified Leads	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/marketing-sourced-sales-qualified-leads
Channel Performance Using Linear	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/channel-performance-using-linear
Increase Annual Contract Value	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/increase-annual-contract-value
Increase Inbound New Logo Revenue	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/increase-inbound-new-logo-revenue
Increase Inbound Qualified Pipeline	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/increase-inbound-qualified-pipeline
Increased Segment [X] New Logo Penetration	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/increased-segment-x-new-logo-penetration
Marketing Sourced Pipeline	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/marketing-sourced-pipeline
New Logo Revenue	https://docs.hockeystack.com/guides/template-guides/dave-gerhardts-cmo-dashboard/new-logo-revenue