LinkedIn Ads Dashboard
Last updated
Last updated
Read before building
Track Date Properties Step 2.3 Create your “Unified Channel” Property
Notes:
Deal and Opportunity could be used interchangeably in these examples
Goals, Properties, and Reports subject to your specific customization requirements :)
Lead Created Goal
MQL Goal
SQL Goal
SAO
SQO
Defined Properties
Resource
Unified Channel Property
Unified Campaign Property
LinkedIn Spend
LinkedIn Impressed Accounts
LinkedIn Traffic
LinkedIn CPC
LinkedIn Influenced Leads
LinkedIn Cost per Lead
LinkedIn Influenced Qualified Leads
LinkedIn Cost per Qualified Lead
LinkedIn Influenced Deal Value Trend
LinkedIn Influenced Deal Trend
LinkedIn Cost Per Deal
LinkedIn Cost Per Won Deal
LinkedIn ROAS
Campaign Impressions
Ad Spend of Channel
Metrics for Non-LinkedIn Influenced Leads
Metrics for LinkedIn Influenced Leads
LinkedIn Creatives (Uniform Attribution)
LinkedIn Campaigns (Position Based Attribution)
LinkedIn Campaigns Groups (Time Decay Attribution)