Import Sync Spend

Example Schema

Each row has a timestamp and the combination of campaign, ad group, ad, and UTM information.

Column Name
Example Value
Requirement
Description

date

2025-03-18

required

The date of the campaign / ad metric

campaign_name

SaaStr Booth

required

Name of your campaign

network

Field Marketing

recommended

Campaign or ad network to group the metrics by (i.e. Google Ads is also an ad network)

utm_campaign

saastr-booth-cm

recommended

Not required, but very helpful when included to be able to connect this to website pageviews

campaign_id

19928

recommended

ID of your campaign

spend

45300

Numerical value of spend without a currency symbol, or commas

currency

USD

Recommended if ingesting spend data. Three letter currency code

impressions

95380

Numerical value of impressions, without commas

clicks

3318

Numerical value of clicks, without commas

Important: Although spend, impressions and clicks by themselves are not required, it is mandatory to include at least one of them to be able to measure it as metrics.

You are free to include additional utm_ columns, such as: utm_source utm_medium utm_content utm_term

You can also include additional account_id, adgroup_id, adgroup_name, ad_id, and ad_name columns if you are importing data from a digital ad platform.

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