Import Sync Spend
Example Schema
Each row has a timestamp and the combination of campaign, ad group, ad, and UTM information.
date
2025-03-18
The date of the campaign / ad metric
campaign_name
SaaStr Booth
Name of your campaign
network
Field Marketing
Campaign or ad network to group the metrics by (i.e. Google Ads is also an ad network)
utm_campaign
saastr-booth-cm
Not required, but very helpful when included to be able to connect this to website pageviews
campaign_id
19928
ID of your campaign
spend
45300
Numerical value of spend without a currency symbol, or commas
currency
USD
Recommended if ingesting spend data. Three letter currency code
impressions
95380
Numerical value of impressions, without commas
clicks
3318
Numerical value of clicks, without commas
You are free to include additional utm_
columns, such as: utm_source
utm_medium
utm_content
utm_term
You can also include additional account_id
, adgroup_id
, adgroup_name
, ad_id
, and ad_name
columns if you are importing data from a digital ad platform.
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