G2 Intent

HockeyStack’s G2 Intent integration allows you to understand G2 views’ impact on revenue, see a trend of your performance on G2 for ICP companies, and give your Sales team high intent leads based on the data.

Connection

Prerequisites:

• A compatible G2 paid subscription

Navigate to HockeyStack > Settings > API & Integrations and click “Connect” next to G2 Intent. This will ask you for an API key. You can obtain your API key by going to API Tokens & Apps in your G2 admin panel, and creating a new token or reusing an existing one.

Data Pull Frequency

Data is pulled every 24 hours.

Pulled Data

G2 Company Profile

Internally, G2 stores information on each prospective company and scores them based on their engagement with your company. These are pulled as Company Properties into HockeyStack.

Action Name: Company Updated

• Action Date: Last Seen At Date

• User Properties:

  Property
  Company ID

• Shared Properties:

  • Companies

    Property
    G2 Activity Level
    G2 Buying Stage
    G2 Category Pageviews
    G2 Company Annual Revenue
    G2 Company Country
    G2 Company Description
    G2 Company Domain
    G2 Company Id
    G2 Company Name
    G2 Company Number Of Employees
    G2 Company State
    G2 Comparison Pageviews
    G2 Competitor Pageviews
    G2 Direct Pageviews
    G2 Intent Score
    G2 Last Seen At
    G2 Pricing Pageviews
    G2 Product Profile Pageviews
    G2 Sponsored Content Pageviews
    G2 Total Pageviews
    G2 Visitor Count
    Company Id
    Company Name
    Company Domain
    Company Country

Intent Events

G2 shares data with HockeyStack about prospects visiting a category page, a competitor page, your company’s profile, etc. These are pulled in as actions.

Note: Intent Events are only available from the point you connect the integration, and not historically.

Action Name: Event Created

• Action Date: Event Date

• Action Properties:

  Property
  G2 Visitor ID
  G2 Event ID
  G2 Event Tag
  G2 Event Title
  G2 Event URL
  G2 Event Products
  G2 Event Categories
  G2 Company ID

G2 Event Tag refers to the type of intent signal (i.e. type of page visited). It may include the below and more:

G2 Event Title shows the title of the page where the signal was received, whereas G2 Event URL shows the URL.

G2 Event Products shows any specific products related to the signal (competitive, or your own product).

G2 Event Categories shows any specific categories related to the signal.

• User Properties:

  Property
  Company ID

• Shared Properties:

  • Companies

    Property
    G2 Activity Level
    G2 Buying Stage
    G2 Category Pageviews
    G2 Company Annual Revenue
    G2 Company Country
    G2 Company Description
    G2 Company Domain
    G2 Company Id
    G2 Company Name
    G2 Company Number Of Employees
    G2 Company State
    G2 Comparison Pageviews
    G2 Competitor Pageviews
    G2 Direct Pageviews
    G2 Intent Score
    G2 Last Seen At
    G2 Pricing Pageviews
    G2 Product Profile Pageviews
    G2 Sponsored Content Pageviews
    G2 Total Pageviews
    G2 Visitor Count
    Company Id
    Company Name
    Company Domain
    Company Country