G2 Intent
HockeyStack’s G2 Intent integration allows you to understand G2 views’ impact on revenue, see a trend of your performance on G2 for ICP companies, and give your Sales team high intent leads based on the data.
Connection
Prerequisites:
A compatible G2 paid subscription
Navigate to HockeyStack > Settings > API & Integrations and click “Connect” next to G2 Intent. This will ask you for an API key. You can obtain your API key by going to API Tokens & Apps in your G2 admin panel, and creating a new token or reusing an existing one.
Data Pull Frequency
Data is pulled every 24 hours.
Pulled Data
G2 Company Profile
Internally, G2 stores information on each prospective company and scores them based on their engagement with your company. These are pulled as Company Properties into HockeyStack.
Intent Events
G2 shares data with HockeyStack about prospects visiting a category page, a competitor page, your company’s profile, etc. These are pulled in as actions.
Note: Intent Events are only available from the point you connect the integration, and not historically.
Action Name: Event Created
Action Date: Event Date
Action Properties:
Property
G2 Visitor ID
G2 Event ID
G2 Event Tag
G2 Event Title
G2 Event URL
G2 Event Products
G2 Event Categories
G2 Company ID
G2 Event Tag refers to the type of intent signal (i.e. type of page visited). It may include the below and more:
G2 Event Title shows the title of the page where the signal was received, whereas G2 Event URL shows the URL.
G2 Event Products shows any specific products related to the signal (competitive, or your own product).
G2 Event Categories shows any specific categories related to the signal.
User Properties:
Property
Company ID
Shared Properties:
Companies
Property
G2 Activity Level
G2 Buying Stage
G2 Category Pageviews
G2 Company Annual Revenue
G2 Company Country
G2 Company Description
G2 Company Domain
G2 Company Id
G2 Company Name
G2 Company Number Of Employees
G2 Company State
G2 Comparison Pageviews
G2 Competitor Pageviews
G2 Direct Pageviews
G2 Intent Score
G2 Last Seen At
G2 Pricing Pageviews
G2 Product Profile Pageviews
G2 Sponsored Content Pageviews
G2 Total Pageviews
G2 Visitor Count
Company Id
Company Name
Company Domain
Company Country
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