# G2 Intent

HockeyStack’s G2 Intent integration allows you to understand G2 views’ impact on revenue, see a trend of your performance on G2 for ICP companies, and give your Sales team high intent leads based on the data.

## Connection <a href="#block-fa32a263dccd44c7a5134cffe5eb62c3" id="block-fa32a263dccd44c7a5134cffe5eb62c3"></a>

Prerequisites:

* A compatible G2 paid subscription

Navigate to [HockeyStack > Settings > API & Integrations](https://hockeystack.com/dashboard/settings?tab=5) and click “Connect” next to G2 Intent. This will ask you for an API key. You can obtain your API key by going to API Tokens & Apps in your G2 admin panel, and creating a new token or reusing an existing one.

<figure><img src="/files/LOP47JGGeBIeZ2gV1y5v" alt=""><figcaption></figcaption></figure>

## Data Pull Frequency <a href="#block-cd6e5a8460034c4ab00f5cc06f9e8e5d" id="block-cd6e5a8460034c4ab00f5cc06f9e8e5d"></a>

Data is pulled every 24 hours.

## Pulled Data <a href="#block-729aa694576947619047f6e4e2d035a3" id="block-729aa694576947619047f6e4e2d035a3"></a>

### G2 Company Profile <a href="#block-bae7de4a443d4c3fbbd4e14531673f90" id="block-bae7de4a443d4c3fbbd4e14531673f90"></a>

Internally, G2 stores information on each prospective company and scores them based on their engagement with your company. These are pulled as Company Properties into HockeyStack.

<details>

<summary><strong>Action Name: Company Updated</strong></summary>

* **Action Date:** Last Seen At Date
* **User Properties:**<br>

  | **Property** |
  | ------------ |
  | Company ID   |
* **Shared Properties:**
  * **Companies**<br>

    | **Property**                   |
    | ------------------------------ |
    | G2 Activity Level              |
    | G2 Buying Stage                |
    | G2 Category Pageviews          |
    | G2 Company Annual Revenue      |
    | G2 Company Country             |
    | G2 Company Description         |
    | G2 Company Domain              |
    | G2 Company Id                  |
    | G2 Company Name                |
    | G2 Company Number Of Employees |
    | G2 Company State               |
    | G2 Comparison Pageviews        |
    | G2 Competitor Pageviews        |
    | G2 Direct Pageviews            |
    | G2 Intent Score                |
    | G2 Last Seen At                |
    | G2 Pricing Pageviews           |
    | G2 Product Profile Pageviews   |
    | G2 Sponsored Content Pageviews |
    | G2 Total Pageviews             |
    | G2 Visitor Count               |
    | Company Id                     |
    | Company Name                   |
    | Company Domain                 |
    | Company Country                |

</details>

### Intent Events <a href="#block-0c5a0bb3c6bc47c4a8d0f8f9cc779d2e" id="block-0c5a0bb3c6bc47c4a8d0f8f9cc779d2e"></a>

G2 shares data with HockeyStack about prospects visiting a category page, a competitor page, your company’s profile, etc. These are pulled in as actions.

Note: Intent Events are only available from the point you connect the integration, and not historically.

<details>

<summary><strong>Action Name: Event Created</strong></summary>

* **Action Date:** Event Date
* **Action Properties:**<br>

  | Property            |
  | ------------------- |
  | G2 Visitor ID       |
  | G2 Event ID         |
  | G2 Event Tag        |
  | G2 Event Title      |
  | G2 Event URL        |
  | G2 Event Products   |
  | G2 Event Categories |
  | G2 Company ID       |

**G2 Event Tag** refers to the type of intent signal (i.e. type of page visited). It may include the below and more:

![](/files/X7wC72RtNMKqxZUeqRVz)

**G2 Event Title** shows the title of the page where the signal was received, whereas **G2 Event URL** shows the URL.

**G2 Event Products** shows any specific products related to the signal (competitive, or your own product).

**G2 Event Categories** shows any specific categories related to the signal.

* **User Properties:**<br>

  | **Property** |
  | ------------ |
  | Company ID   |
* **Shared Properties:**
  * **Companies**<br>

    | **Property**                   |
    | ------------------------------ |
    | G2 Activity Level              |
    | G2 Buying Stage                |
    | G2 Category Pageviews          |
    | G2 Company Annual Revenue      |
    | G2 Company Country             |
    | G2 Company Description         |
    | G2 Company Domain              |
    | G2 Company Id                  |
    | G2 Company Name                |
    | G2 Company Number Of Employees |
    | G2 Company State               |
    | G2 Comparison Pageviews        |
    | G2 Competitor Pageviews        |
    | G2 Direct Pageviews            |
    | G2 Intent Score                |
    | G2 Last Seen At                |
    | G2 Pricing Pageviews           |
    | G2 Product Profile Pageviews   |
    | G2 Sponsored Content Pageviews |
    | G2 Total Pageviews             |
    | G2 Visitor Count               |
    | Company Id                     |
    | Company Name                   |
    | Company Domain                 |
    | Company Country                |

</details>


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