Vector

Using the Vector.co Integration for Enhanced Intent and Contact Intelligence

Overview

Some HockeyStack customers want enhanced fingerprinting and enrichment capabilities that can identify site visitors even when they’re browsing with VPNs, privacy mode, or cookie restrictions.

The Vector.co integration helps extend HockeyStack by providing real-time contact and intent data from Vector’s network. This includes visitor information, custom intent topics, and signals that can be used inside HockeyStack to trigger workflows, enhance segmentation, and improve attribution models.

What is Vector.co?

Vector.co is a contact-based, real-time B2B intent and advertising platform that:

• Surfaces custom intent topics and behavioral signals

• Builds hyper-targeted ad audiences

• Enriches contact data across web, CRM, and advertising destinations

Customers add Vector’s pixel to their website, where Vector captures and enriches visitor information. It then consolidates these enriched contacts into a segment funnel, ready to be sent to destinations such as CRMs, ad platforms, Slack, or HockeyStack.

How the HockeyStack + Vector Integration Works

Once Vector is collecting visitor data, customers can configure HockeyStack as a destination for their Vector segments. HockeyStack exposes a web-hook endpoint that ingests Vector data directly into your HockeyStack workspace.

Here’s how it flows:

1. Vector collects data from your site and enriches visitors with contact and intent attributes.

2. You create a segment in Vector that sends this data to HockeyStack using our web-hook.

3. HockeyStack records each Vector event as a custom action on the company or contact timeline.

4. These actions can be used in filters, reports, and automations across the platform.

What You Can Do with Vector Data in HockeyStack

Once ingested, Vector data becomes part of the HockeyStack event model - meaning it can be used anywhere that standard actions can.

Use cases include:

• Segmentation and filtering: e.g., “Companies who have vector data received in the last 7 days.”

• Workflow triggers: e.g., “When Vector sends new contact data → alert in Slack or enrich CRM record.”

• Journey analysis: Combine Vector’s contact data with HockeyStack’s behavioral events for deeper journey insights.

• Attribution: Use Vector’s intent data as a top-of-funnel signal within Journey Score.

Custom Intent Topics

Yes - custom intent topics can be imported from Vector. These appear as metadata on the vector data received action, enabling filtering and scoring based on Vector’s inferred topics or interests. You can then create filters or reports around these topics for tighter segmentation or prioritization.

Setup, Timing, and Cost

• Setup time: Minimal - configuring the webhook in Vector and validating receipt in HockeyStack typically takes minutes.

• Odin compatibility: Odin reads and queries Vector data the same way it reads Salesforce or native event data - no limitations.

• Cost impact: There’s no additional charge for ingesting Vector data; it counts as standard event activity.

• Volume guidance: For Account Intelligence customers with ~100–150K MTU, the base package should comfortably handle expected Vector event volume.

The Vector.co integration enhances HockeyStack and Odin capabilities by bringing in real-time, contact-level, and intent-rich data directly from Vector’s enrichment engine.

Capability	Supported	Description
Enrichment	✅ (via Vector)	Vector identifies and enriches visitor data before sending it to HockeyStack
Custom intent topics	✅	Import from Vector and use for segmentation or scoring
Workflow triggers	✅	“Vector data received” can launch automations
Integration setup	⚡ Quick	Webhook connection, no custom development needed

Next Steps:

1. Add your Vector pixel to your website.

2. In Vector, create a workflow that sends enriched contact data to HockeyStack’s webhook destination.

3. Confirm that “vector data received” appears in HockeyStack timelines.

4. Build filters, workflows, or reports using Vector data as triggers or parameters.

Note: HockeyStack does not perform de-anonymization of visitors. Any identified contact data visible in your workspace originates from Vector.co (if enabled), other third-party enrichment sources configured by you, or volunteered by the visitor. Anonymous visitors tracked by HockeyStack remain anonymous until they take an identifying action, such as a form fill - at which point all prior anonymous touches are automatically linked to their identified profile.