Account Intel Influence Tracker Dashboard
Pre - build
Before getting started with the Account Intelligence Influence Tracker dashboard, you need to build the following two goals:
Account Surfaced

Sales Touchpoints

Building the Dashboard
Pipeline Goal
Go to Setting > Data Categorization, find the goal for Pipeline, Closed Won as well as the deal amount field:

Lift Report - CVR from Sales Touchpoint -> Opp

1. Set Up the Report Details Panel (Left Panel)
Name: Give your report a clear name — e.g.,
CVR from Sales Touchpoint → Opp
.Visualization Type: Select
Lift
User Grouping: Set to
Companies
— this aggregates results at the account level.Date Range: Choose a relevant period (e.g.,
This Quarter
).
2. Define the Lift Analysis (Right Panel)
Definition: Choose
A sequence of actions
.Select
Sales Touchpoint
as the first action.Select
NB/Exp Opp Created
as the second action.Apply breakdown in the first step; date range and count in the second step
Over: Select the start event, which should be a Goal named
Sales Touchpoint
.

3. Add Model Cohorts
Use the
Model Cohorts
to compare with Goals >Account Surfaced
Number report - # Accounts Surfaced

Name: # Accounts Surfaced
Visualization Type: Select
Number
Date Range: Choose a relevant period (e.g.,
This Quarter
).Definition: Choose Account Surfaced goal > Companies
Number report - # Accounts Surfaced -> Sales Touchpoints

Name: # Accounts Surfaced -> Sales Touchpoints
Visualization Type: Select
Number
Date Range: Choose a relevant period (e.g.,
This Quarter
).Definition: Choose A sequence of actions > Companies
Define the sequence as below:

Number report - # Accounts Surfaced -> Sales Touch -> Opp

Name: # Accounts Surfaced -> Sales Touch -> Opp
Visualization Type: Select
Number
Date Range: Choose a relevant period (e.g.,
This Quarter
)Definition: Choose A sequence of actions > Companies
Define the sequence as below:

Number report - ACV with Account Intelligence influenced

Visualization Type: Select
Number
Date Range: Choose a relevant period (e.g.,
This Quarter
)Definition: Choose A sequence of actions
Define the upper sequence as below: then choose the deal amount used in the data categorization page

Define the lower sequence as below then choose Companies.

Number report - Average Close Rate with Account Intelligence

Visualization Type: Select
Number
Date Range: Choose a relevant period (e.g.,
This Quarter
)Definition: Choose A sequence of actions > Companies
Define the both sequences as:

Apply this filter on the upper sequence:

Finally, change the Ratio Format to %

Number report - Average Close Rate without Account Intelligence

Date Range: Choose a relevant period (e.g.,
This Quarter
).Definition: Choose A sequence of actions > Companies
Define the both sequences as:

Apply this filter on the upper sequence:

Apply this filter on the lower sequence:

Number report - % Surfaced Accounts Touched

Date Range: Choose a relevant period (e.g.,
This Quarter
).Definition: Choose A sequence of actions > Companies
Define the sequences as:

Over: Account Surfaced > Companies
Number report - % pipeline influenced

Visualization Type: Select
Number
Date Range: Choose a relevant period (e.g.,
This Quarter
)Definition: Choose A sequence of actions > the Deal Amount field you get from data categorization page
Define the sequences as:

Over Pipeline goal > Deal Amount field
Finally change the Ratio Format to %
Number report - Avg Touchpoints on Pipeline with Account Intelligence

Visualization Type: Select
Number
Date Range: Choose a relevant period (e.g.,
This Quarter
)Definition: Upper A sequence of actions > Times done
Define the sequences as:

Definition: Lower A sequence of actions > Companies
Define the sequences as: (be careful where to apply count)

Number report - Avg Touchpoints on Pipeline without Account Intelligence

Visualization Type: Select
Number
Date Range: Choose a relevant period (e.g.,
This Quarter
)Definition: Upper A sequence of actions >Times done
Define the sequences as:

Definition: Lower A sequence of actions > Companies
Define the sequences as:

Apply the filter on both sequences:

Lastly, Click Analyze with Odin AI to generate an AI report for the Account Intelligence Influence dashboard

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