# Account Intel Influence Tracker Dashboard

## Pre - build

Before getting started with the Account Intelligence Influence Tracker dashboard, you need to build the following two goals:

* Account Surfaced

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FLdr8K9OcZg1GYn4z1XeO%2Fimage.png?alt=media&#x26;token=7bceff2a-46b2-4990-bb06-b910e2d17250" alt=""><figcaption></figcaption></figure>

* Sales Touchpoints

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FXACXgZvSOWMAMlx1qNuS%2Fimage%20(1).png?alt=media&#x26;token=1539076d-e507-4ecf-9b22-f06459d22f96" alt=""><figcaption></figcaption></figure>

## Building the Dashboard

### *Pipeline Goal*

Go to **Setting > Data Categorization**, find the goal for **Pipeline**, **Closed Won** as well as the **deal amount field**:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FBxHSHqN3eTqFFoNoEAKp%2Fimage%20(2).png?alt=media&#x26;token=598fe355-a165-458f-af9b-9b09c9167ac1" alt=""><figcaption></figcaption></figure>

### *Lift Report - CVR from Sales Touchpoint -> Opp*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2Fut2LSDZa1lbazffAeTt1%2Fimage%20(3).png?alt=media&#x26;token=03aa5222-5dfb-442d-95a6-b70f2b7e1eb9" alt=""><figcaption></figcaption></figure>

#### **1. Set Up the Report Details Panel (Left Panel)**

* **Name**: Give your report a clear name — e.g., `CVR from Sales Touchpoint → Opp`.
* **Visualization Type**: Select `Lift`
* **User Grouping**: Set to `Companies` — this aggregates results at the account level.
* **Date Range**: Choose a relevant period (e.g., `This Quarter`).

#### **2. Define the Lift Analysis (Right Panel)**

* **Definition**: Choose `A sequence of actions`.
* Select `Sales Touchpoint` as the first action.
* Select `NB/Exp Opp Created` as the second action.
* Apply breakdown in the first step; date range and count in the second step
* **Over**: Select the **start event**, which should be a **Goal** named `Sales Touchpoint`.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FL1m5E5Io5Z5J17TLuJXb%2Fimage%20(4).png?alt=media&#x26;token=07e9d689-d059-4f63-8203-e76e838e911c" alt="" width="563"><figcaption><p>sequence of actions</p></figcaption></figure>

#### **3. Add Model Cohorts**

* Use the `Model Cohorts` to compare with **Goals** > `Account Surfaced`

### *Number report - # Accounts Surfaced*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FxNej6EUsEJUgX8181VST%2Fimage%20(5).png?alt=media&#x26;token=4a37664b-e0e5-409a-8373-de8549bcf30e" alt="" width="563"><figcaption></figcaption></figure>

* **Name**: *# Accounts Surfaced*
* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`).
* **Definition**: Choose Account Surfaced goal > **Companies**

### Number report - # Accounts Surfaced -> Sales Touchpoints

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FwOrCWWNyJYDfnV3kcHdm%2Fimage%20(6).png?alt=media&#x26;token=22dc55f6-2a9e-47f0-8e58-686a96f7f33d" alt="" width="563"><figcaption></figcaption></figure>

* **Name**: # Accounts Surfaced -> Sales Touchpoints
* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`).
* **Definition**: Choose A sequence of actions > **Companies**
  * Define the sequence as below:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2F0vnlgtrgO8JlluWLlGU9%2Fimage%20(7).png?alt=media&#x26;token=91ac948e-694a-4e03-8e55-a051852940d1" alt="" width="563"><figcaption></figcaption></figure>

### *Number report - # Accounts Surfaced -> Sales Touch -> Opp*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FsuWcggrAa6ffQg6BBA88%2Fimage%20(8).png?alt=media&#x26;token=36daf3f1-92af-4829-b145-e185ed943573" alt="" width="563"><figcaption></figcaption></figure>

* **Name**: *# Accounts Surfaced -> Sales Touch -> Opp*
* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Choose A sequence of actions > **Companies**
  * Define the sequence as below:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FUwNdJYVNDcE7TytvKXxg%2Fimage%20(9).png?alt=media&#x26;token=c75c6d8a-33a2-4a24-861e-7eff46abb406" alt="" width="375"><figcaption></figcaption></figure>

### *Number report - ACV with Account Intelligence influenced*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2F0rfy8gr5BpKR3FOzenMf%2Fimage%20(10).png?alt=media&#x26;token=7536eb42-9aeb-480b-a89f-e21d36fc2bb3" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Choose A sequence of actions
  * Define the upper sequence as below: then choose the **deal amount** used in the data categorization page&#x20;

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FYxp5Z0wsHDT3ZNuoHTgw%2Fimage%20(11).png?alt=media&#x26;token=8a142f2e-1013-41c2-b29d-ebd77983e4e9" alt="" width="375"><figcaption></figcaption></figure>

* Define the lower sequence as below then choose **Companies.**

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FiolFI2930OyEFdcwFAPR%2Fimage%20(12).png?alt=media&#x26;token=e582e05a-91f6-4d21-ac41-c42664253f7a" alt="" width="375"><figcaption></figcaption></figure>

### *Number report - Average Close Rate with Account Intelligence*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FTPu5moGSt8dFMa0YlPoB%2Fimage%20(13).png?alt=media&#x26;token=faba4aae-e052-494c-b5ed-e5a79355e8d3" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Choose A sequence of actions > **Companies**
  * Define the both sequences as:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FEds2nsm3nYoPQ9YVVLct%2Fimage%20(14).png?alt=media&#x26;token=0b9742cf-c640-472a-90d8-35918d4386eb" alt="" width="375"><figcaption></figcaption></figure>

* Apply this filter on the **upper** sequence:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FI7Fgf9ppwIZ4V0qKDeA3%2Fimage%20(15).png?alt=media&#x26;token=ef2bc5ff-5738-463d-aa0e-65cb9436ecc2" alt=""><figcaption></figcaption></figure>

* Finally, change the Ratio Format to %

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FR7Krei4QuQVD3DegukwU%2Fimage.png?alt=media&#x26;token=4456f9f6-4765-4ed4-9245-0517383b7855" alt=""><figcaption></figcaption></figure>

### *Number report - Average Close Rate without Account Intelligence*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2Fngw1MzwEmo5ig39ba0oJ%2Fimage%20(16).png?alt=media&#x26;token=09fba17e-48a6-44b3-8378-eda54a2bf20e" alt="" width="563"><figcaption></figcaption></figure>

* Date Range: Choose a relevant period (e.g., `This Quarter`).
* **Definition**: Choose A sequence of actions > Companies
  * Define the both sequences as:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FqbtQwdMHcGopcU6Gajdw%2Fimage%20(17).png?alt=media&#x26;token=d474d20d-6434-4d03-a155-c8af1a75725d" alt="" width="375"><figcaption></figcaption></figure>

* Apply this filter on the **upper** sequence:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FFY2C7HrWrE7yVATTG9zx%2Fimage%20(18).png?alt=media&#x26;token=0d5e9822-157a-4b9f-a575-d363d5d18a21" alt=""><figcaption></figcaption></figure>

* Apply this filter on the **lower** sequence:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2Fz12JJRYpyrRoO99KqZGH%2Fimage%20(19).png?alt=media&#x26;token=e2a6d49e-ce68-4030-9790-4bc3feb1f9d6" alt=""><figcaption></figcaption></figure>

### *Number report - % Surfaced Accounts Touched*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2Fq1M33jDWqKXhGaTXGCdF%2Fimage%20(20).png?alt=media&#x26;token=b42dcd28-e321-486f-993e-1fb7fe89f6c1" alt="" width="563"><figcaption></figcaption></figure>

* Date Range: Choose a relevant period (e.g., `This Quarter`).
* **Definition**: Choose A sequence of actions > **Companies**
  * Define the sequences as:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FT5K0xnShzFAIe8NB4tFh%2Fimage%20(21).png?alt=media&#x26;token=13728a4f-8729-4c0d-b56f-f363364fdc92" alt="" width="375"><figcaption></figcaption></figure>

* Over: Account Surfaced > **Companies**

### *Number report - % pipeline influenced*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FQL7yG8xq4ucU00jWY6Kk%2Fimage%20(22).png?alt=media&#x26;token=1dbdb0e2-9459-4978-93f6-10915e1449ad" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Choose A sequence of actions > the **Deal Amount field** you get from data categorization page
  * Define the sequences as:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FXOYRt496zFXfTaI79fh3%2Fimage%20(24).png?alt=media&#x26;token=c957277c-4b12-4829-9550-579bd5721286" alt="" width="375"><figcaption></figcaption></figure>

* Over Pipeline goal > **Deal Amount field** &#x20;
* Finally change the Ratio Format to %

### Number report - Avg Touchpoints on Pipeline with Account Intelligence

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2F0FJ0jdEQtmKnS1WKpxgt%2Fimage%20(25).png?alt=media&#x26;token=18a15c91-6daa-4639-8f2d-32a6481ebe3f" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: Upper A sequence of actions > **Times done**
  * Define the sequences as:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2F0FtObg8uMDs1TGYmB7CN%2Fimage%20(26).png?alt=media&#x26;token=78c4709a-3622-41a6-ae78-aab61dae4abc" alt="" width="375"><figcaption></figcaption></figure>

* **Definition**: Lower A sequence of actions > **Companies**
  * Define the sequences as: (be careful where to apply count)

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FANUWopXQxniGtR9EiMbb%2Fimage%20(27).png?alt=media&#x26;token=16c6b121-d50c-4b18-be90-4b4c235280e7" alt="" width="375"><figcaption></figcaption></figure>

### *Number report - Avg Touchpoints on Pipeline without Account Intelligence*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FroVNDtWLuyUFtDm9Ursz%2Fimage%20(28).png?alt=media&#x26;token=330cae6d-7310-4b98-b809-e483c35cc2f4" alt="" width="563"><figcaption></figcaption></figure>

* **Visualization Type**: Select `Number`
* **Date Range**: Choose a relevant period (e.g., `This Quarter`)
* **Definition**: **Upper** A sequence of actions >**Times done**
  * Define the sequences as:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2Fo8mZgCtqjr8WQoqnjbxG%2Fimage%20(29).png?alt=media&#x26;token=3f791cb8-c715-4541-917c-2417d24484a5" alt="" width="375"><figcaption></figcaption></figure>

* **Definition**: Lower A sequence of actions > **Companies**
  * Define the sequences as:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FXN7x4aLkoGU4Wgr5UPXE%2Fimage%20(30).png?alt=media&#x26;token=7ba21fe1-f77f-4a2c-aadf-cf814cdf678f" alt="" width="375"><figcaption></figcaption></figure>

* Apply the filter on **both** sequences:

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FBHlLB2zffZ4Y26URGCGs%2Fimage%20(31).png?alt=media&#x26;token=5cf098cd-dd57-40a0-97a7-e8b3fedd8c86" alt=""><figcaption></figcaption></figure>

### *Lastly, Click Analyze with Odin AI to generate an AI report for the Account Intelligence Influence dashboard*

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2F4OHSUyPxf7sJly56SmRI%2Fimage.png?alt=media&#x26;token=65679f95-3a63-4467-936d-e2282a6c2305" alt=""><figcaption></figcaption></figure>
