Google Ads Dashboard
Original Post: https://hockeystack.com/templates/roman-krs-google-ads-dashboard
Read before building
Track Date Properties Step 2.3 Create your “Channel” (previously: Unified Channel) Property
Goals Needed to Build this Dashboard:
Lead Created Goal
MQL Goal
SQL Goal
SAO
SQO
Closed Won
Notes:
Deal and Opportunity could be used interchangeably in these examples
Goals, Properties, and Reports subject to your specific customization requirements :)
Defined Properties Needed to Build this Dashboard
Defined Properties
Resource
Channel (previously: Unified Channel) Property
Campaign (previously: Unified Campaign) Property
High Intent Pages
Region
Keywords
Reports Needed to Build this Dashboard
Region Performance (Direct)
User Journey with Google Ads
Lift of Keywords on Closed Won
Lift of Keywords on Pipeline
Lift of Keywords on Leads
Conversion Rates Linear
SRA Mentioning Google
Google Website Visits Until Closed Won
Google Website Visits until Lead
Google Website Visits Until Deal
Direct Conversion Rates
Direct Conversions / Demo
Channel Metrics over Time
Cost Per Aquisition
Conversion Rate
Spent - USA
Campaign Performance (Direct)
Keywords Performance (Direct)
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