HockeyStack
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  • Getting Started
    • 👋Welcome to the Docs!
    • Product Onboarding
    • HockeyStack Implementation Scope: Reporting Product
  • Release Notes
    • May 5, 2025
    • April 21, 2025
    • April 14, 2025
    • April 7, 2025
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    • March 6, 2025
    • February 28, 2025
    • February 17, 2025
  • Guides
    • ❓FAQ
      • Merging in HockeyStack
      • Why has my data changed?
      • Viewing form submissions by page
      • A touchpoint's influence on conversion rates
      • Average number of touchpoints
      • Self-reported attribution
      • Trend of Engagement Score
      • How do I see which individuals / companies are included in a metric?
      • What touchpoints get credit in attribution?
      • What object/integration is this field pulling from?
      • What is "Source"?
      • What is "UTM Source"?
      • What is "UTM Medium"?
      • What is an Action?
      • How can I add Salesforce Task object into Defined Properties?
      • How can I track offline events in HubSpot?
      • How can I use LinkedIn Impressions and Engagements in my reports?
      • Measuring sales and marketing penetration in an account list
      • Measuring number of engaged contacts per company
      • Offline conversions for ad platforms
      • Tracking progression on targets
      • Building a Campaign / Asset Grouping property
      • Percentage of high quality job titles by Channel
      • Measuring conversion rates
      • Building a goal that shows open opportunities
      • Number report: Funnel stages influenced by different types of marketing touchpoints
      • Best Practices for Lifecycle Tracking in Salesforce / HubSpot
      • Adding HubSpot form fills to defined properties
      • Does HockeyStack website pixel track US States?
      • Measuring Time Between Two Goals in HockeyStack
      • What is the HubSpot "email bounces" action?
      • Hiding Fields from your CRM in HockeyStack
      • How long does it take for a relation mapping to be ready to use?
      • Can I integrate multiple LinkedIn ads accounts?
      • Can I use Zapier for integrations with HockeyStack?
      • I created a new field in Salesforce (SFDC), but I don’t see it in HockeyStack. What should I do?
      • Using two similar fields in one breakdown
      • Why can't I map back to property?
      • GA4 vs. HockeyStack Website Data Tracking
      • How does HockeyStack deduplicate accounts?
      • How do Table Totals Work: Campaign vs Campaign Group?
      • Can I create one field that calculates the total ad spend + SFDC campaign spend?
      • HubSpot: Can I filter a goal on X object by Y object fields?
      • LinkedIn Impressions: Different Ways of Measuring
      • How to define Engaged Accounts and Engaged People?
      • Building a Campaign Grouping property
    • 🖥️Dashboard Building Guides
      • Business Overview Dashboard
      • CMO Dashboard
      • Website Analytics Dashboard
      • Paid Ads Dashboard
      • Google Ads Dashboard
      • LinkedIn Ads Dashboard
      • In-Person Events
      • ABM Live-Demo
      • Content/Organic Dashboard
      • Dashboards from Labs Reports
        • LinkedIn Ads Benchmarks
        • Google Ads Benchmarks
        • Q1 2024 Recap
        • G2 Impact 2024 Report
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  • Documentation
    • The HockeyStack Data Model
    • 🎯Goals
      • Funnel Stages Goals
      • Form Fill Goals
      • Page View Goals
      • Click Goals
      • Finding Out a Button's CSS Selector
      • Goals on the Task Object
      • Building an All Touchpoints (Channel) Goal
    • Defined Properties
    • Track Date Properties
    • 📊Reports
      • Building a Basic Report
      • Journeys Use Cases
      • Customer Touchpoint Hierarchy
      • Sequences
      • Lift Reports
      • Lift Analysis vs. Multi-Touch Attribution
      • Types of report filters and when to use them
      • Attribution Models
      • Attribution Lookback
      • Defining Custom Attribution Weights
      • Importing a Google Sheet to use as a Goal Column
      • Advanced Attribution Models
    • 🖥️Dashboards
    • Dashboard Filters
      • When to use AND vs. OR logic?
      • Using Regex
    • 🌠Journeys
      • Syncing journeys to CRM and Slack
    • 🥇Golden Paths
    • Funnels
    • Attribution Funnel
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    • ⚙️Settings
      • Account Reset Guide
      • Auto-tagging of URLs
      • Data Categorization in HockeyStack
      • Team Sharing
      • Tracking Multiple Domains
      • Excluding Users
      • Reporting Configuration
      • Multi-Factor Authentication
    • Advanced Data Connections
      • Account List Import
      • Property Relation Mappings
      • Sync Spend
      • Syncing spend from offline channels and campaigns
    • 🔃Audience Syncs
    • Send View updates to Webhooks
    • Odin AI
      • HockeyStack AI: Security, Privacy, and Responsible Use
  • DataSyncs
    • Connecting your Warehouse
      • Authenticate Snowflake
      • Authenticate Google Sheets
      • Authenticate BigQuery
      • Authenticate S3
        • Use an S3 User
        • Use an IAM Role
    • Configure a DataSync Import
    • Configure a DataSync Export
      • Data Export Schema
        • Raw Actions Export Schema
  • Integrations
    • Website Tracker
      • Google Tag Manager
      • WordPress
      • React
      • Troubleshooting
      • Reverting to Cookie-Based Tracking
      • Identifying Users
      • Tracking Custom Goals
    • Ad Platforms
      • LinkedIn Ads
      • Bing Ads
      • Capterra Ads
      • Google Ads
      • Facebook Ads
      • Tiktok Ads
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      • StackAdapt Ads
      • Reddit Ads
      • AdRoll Ads
    • Analytics & Data Warehouse
      • Snowflake
      • Amazon Redshift
      • Google Bigquery
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      • Azure Databricks
    • CRMs
      • Salesforce
        • Properties Pulled from Salesforce
        • Salesforce Pulled Objects List
        • Sending Data to Salesforce
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        • HubSpot Pulled Objects List
    • SSO
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      • 6sense
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      • Clearbit
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    • Marketing Automation
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        • How to Find Your Marketo Account Details
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      • Pardot
      • HubSpot
        • HubSpot Pulled Objects List
    • Other Integrations
      • Calendly
      • Drift
      • Okta
      • Segment
      • Customer.io
  • Setting up your Data for import
    • Import Custom Actions
    • Import Website Actions
    • Import Properties
    • Import Metadata
  • Technical Details
    • ↖️Website Tracking
      • How Website Tracking Works
      • Cookieless Tracking
      • Bot Traffic
      • Privacy Policy
      • GDPR Compliance
    • ⚙️Data Processing from Integrations
    • 🧮Data Cleaning
  • Account Intelligence
    • ☕Getting Started
      • HockeyStack Implementation Scope: Account Intelligence Product
      • Salesforce
        • Salesforce Permissions
        • Salesforce iFrame Installation
        • Salesforce Sync Fields
    • 🏗️Workflows
      • Creating a Workflow
      • List of Workflows
      • Starter Workflow
      • Recurring Workflow Runs
      • Nodes
        • Transformations
          • Condition
          • AI for Accounts
          • Contact Discovery
          • Contact Enrichment
          • Branching
        • Destinations
          • Salesforce
          • HubSpot
          • Outreach
          • StackAdapt
          • Salesloft
          • LinkedIn
          • Pardot
    • 👀Views
      • Create a New View
    • 🔢Scoring
      • Data
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On this page
  • Goals Needed to Build this Dashboard:
  • Defined Properties Needed to Build this Dashboard
  • Reports Needed to Build this Dashboard
  1. Guides
  2. Dashboard Building Guides

Google Ads Dashboard

PreviousPaid Ads DashboardNextLinkedIn Ads Dashboard

Last updated 1 month ago

Original Post:

Read before building

Goals Needed to Build this Dashboard:

Lead Created Goal

MQL Goal

SQL Goal

SAO

SQO

Closed Won

Notes:

  • Deal and Opportunity could be used interchangeably in these examples

  • Goals, Properties, and Reports subject to your specific customization requirements :)

Defined Properties Needed to Build this Dashboard

Defined Properties

Resource

Channel (previously: Unified Channel) Property

Campaign (previously: Unified Campaign) Property

High Intent Pages

Region

Keywords

Reports Needed to Build this Dashboard

Region Performance (Direct)

User Journey with Google Ads

Lift of Keywords on Closed Won

Lift of Keywords on Pipeline

Lift of Keywords on Leads

Conversion Rates Linear

SRA Mentioning Google

Google Website Visits Until Closed Won

Google Website Visits until Lead

Google Website Visits Until Deal

Direct Conversion Rates

Direct Conversions / Demo

Channel Metrics over Time

Cost Per Aquisition

Conversion Rate

Spent - USA

Campaign Performance (Direct)

Keywords Performance (Direct)

🖥️
https://hockeystack.com/templates/roman-krs-google-ads-dashboard
Track Date Properties
Step 2.3 Create your “Channel” (previously: Unified Channel) Property
https://www.loom.com/share/e4ef5230d2e7480e8f377f01d094ff64?sid=f7e30c87-a644-4640-9ff7-feccee30703a
https://www.loom.com/share/25de4ed559794ee880d0a7e69c9735f0?sid=162bdf54-7fea-4f77-90be-2f4942a803d7
https://www.loom.com/share/ced48ba3e29e46d3a8428f78f4b60c3b?sid=d2aa363f-5ac7-4dc5-9fb2-81c3f0c41289
https://www.loom.com/share/d83b25cbf6eb462aa951466bbc5b18fa?sid=50a44486-5651-4832-88a9-f95849292abe
https://www.loom.com/share/6d420aeb37f4445793734e89a96e9cff?sid=706ea2b5-4a5f-43db-8e4f-5a7e89f84ef0
https://www.loom.com/share/6c4b4cb90b1f4109bba6ebd53ebabe2c?sid=d6deec78-da36-405c-ae68-72b508bb01ed
https://docs.hockeystack.com/hockeystack-academy/102-implementation-guide/step-23-create-your-unified-channel-property
https://docs.hockeystack.com/guides/how-to-build-a-unified-campaign-property#block-eb9f2de5c2e341dba9d572ff11d46ce5
https://www.loom.com/share/0de889d5ddce405ba5e51a9070408f04?sid=cc32c7c4-030b-4312-858e-022b1e5f213a
https://www.loom.com/share/d45f6e804f0e47e3b1f57cb1bcfa51a1?sid=c37f7024-1280-491f-bdc2-6284e8a41403
https://www.loom.com/share/ad37bb1a62c3487585d99e3a4212230c?sid=48898710-27c7-4c17-87b5-6efdf1b3e83e
https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=2f89ded2-7f5c-4398-965b-49a77056114b
https://www.loom.com/share/f23adf1a8a3349dc80c6c849fa5146f3?sid=b1a9c60f-4c86-4e58-8151-de3709913a3b
https://www.loom.com/share/fcc5ee30993340948e3567a403f816d7?sid=c52fb838-f060-483e-b900-15ccd4640c7d
https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=9f4cdfc5-59b7-4e25-b050-a673c1818b22
https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=9f4cdfc5-59b7-4e25-b050-a673c1818b22
https://www.loom.com/share/97b1b1682ba34ea98eb4e95e82ecae0c?sid=ed47811e-2c09-4fff-bfbd-0635d6de12ab
https://www.loom.com/share/14bf803a59b44f6e83b1eabd95af9cd5?sid=fd871d21-a631-4b39-b4fd-649f5c3e34a8
https://www.loom.com/share/842537b9db7245248fdaf52f87831939?sid=68f06f19-7b88-4c4d-bcca-e5aafea13910
https://www.loom.com/share/7b37bc828a62400ba436acb519d5f7eb?sid=f4b44997-fb65-4c16-a8f5-829743daddfc
https://www.loom.com/share/69094f39eba44aa3aca0972fb8c8ee92?sid=0f94d8fc-8854-421d-afbb-94fb8ad9d44b
https://www.loom.com/share/dd5449bb6eed401698db28634dd0cc1c?sid=46f59576-5daf-476a-8449-4c335bbcd744
https://www.loom.com/share/abc14ba1edc34823b20e1fd80d015ad3?sid=d2ef1bed-a21b-489d-b738-5e2d7627bb66
https://www.loom.com/share/ceb33096875748c8a18b276e084c199b?sid=c573a585-3faa-44da-ba8e-fadf5d2f6132
https://www.loom.com/share/eb926073c72948349aad9f51e511e106?sid=d5194170-955a-41de-b69a-f509cce9c241
https://www.loom.com/share/3b32c8212b60468a894939851294c567?sid=ba05961c-abe1-490c-9415-f582bd36ade6
https://www.loom.com/share/4cac962952e14eb3b4cdabfe40c391ed?sid=449982ed-9a45-4bcb-a16d-af6e4b701a0f
https://www.loom.com/share/98022eaba594451ebbd79fefabea86de?sid=c189fb05-8aee-4d72-8efb-13c411455027
https://www.loom.com/share/af68e189b07d41729bbc7a82661e26ef?sid=2f89ded2-7f5c-4398-965b-49a77056114b