Building a Campaign Grouping property

Cross-channel campaigns are used to track engagement across multiple touchpoints such as email outreach, paid advertising, webinars, and blog content—all centered around a unified campaign message. The Campaign grouping property lets you group all those touches into a single campaign umbrella so you can track engagement and attribution across all channels, under one name.

Please find a quick video explaining how to create cross-channel/integrated campaigns.

To do this, create a new defined property, then use existing Campaign or Asset-related properties to construct your groupings.

Once values are assigned to Campaign property, you can use this property in attribution reports to see which campaigns drove traffic, conversions, or influenced pipeline.