# Building a Campaign Grouping property

Cross-channel campaigns are used to track engagement across multiple touchpoints such as email outreach, paid advertising, webinars, and blog content—all centered around a unified campaign message. The Campaign grouping property lets you group all those touches into a single campaign umbrella so you can track engagement and attribution across all channels, under one name.

Please find a quick video explaining how to create cross-channel/integrated campaigns.

{% embed url="<https://www.loom.com/share/62134ada6cae4d7d95c6dd826320604f>" %}

To do this, create a new defined property, then use existing Campaign or Asset-related properties to construct your groupings.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2F0ZviRb6bvsAYPCrY4db6%2Fimage.png?alt=media&#x26;token=ee6ee681-2126-4368-9128-a6572db35129" alt=""><figcaption></figcaption></figure>

Once values are assigned to Campaign property, you can use this property in attribution reports to see which campaigns drove traffic, conversions, or influenced pipeline.

<figure><img src="https://318687664-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FedLASfWbQxGa0eYkwALS%2Fuploads%2FASOPbaxRgH2Bq6yCryA2%2Fimage.png?alt=media&#x26;token=57edb9c6-e859-48ed-8b43-628480fbd5b1" alt=""><figcaption></figcaption></figure>