Measuring Time Between Two Goals in HockeyStack

Overview

Measuring the time it takes to progress from one stage to another in your funnel is essential for understanding conversion speed and efficiency. There're two scenarios: two goals on the same object or on different objects.

For two goals on the same object

If both the start goal (ex: Deal Created) and the destination goal (ex: Closed Lost) are set on the same CRM object, follow these steps while creating a report:

Define Your Column

• Metric: Destination Goal (second stage of your conversion) > Time Between Date Fields

Select the Date Fields

• Low Value: The date field associated with your first goal (available in your goal definition).

• High Value: The date field associated with your second (destination) goal.

Divide by Ratio

• Metric: Destination Goal > Times Done

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Measuring Time for Goals on Different Objects

If the start goal and the destination goal are set on different objects, follow these steps:

Define Your Column

• Sequence of Actions: top: Start Goal, bottom: Destination Goal

• Metric: Time Between First and Last Step (Ex: MQL > Stage 1)

• Over: Sequence of Actions: Start Goal > Destination Goal, Metric: Times Done