How can I use LinkedIn Impressions and Engagements in my reports?

This answer refers specifically to the special LinkedIn Account-based Impression and Engagement data that we pull from our LinkedIn Ads integration.

Note that this datapoint is different than the overall number of impressions and engagements by campaign.

The by campaign datapoints reside under "Paid Ads metrics" in your report builder:

If I select Impressions from here, and I break the report down by Company Name, I will not see the number of impressions by company. Because this datapoint is a separate datapoint.

To see the number of impressions or engagements by company, first create a goal:

Then, you can use it in reports:

Number of impressions and engagements by company

Number of impressed accounts

Impression Influenced Opportunities

This one is a different example. To measure influence, we need to use a defined property. LinkedIn Ads Engagements should already exist in the Channel property you have in your instance. If not, you can add it like this:

Try not to create new defined properties as much as you can. Use and enrich existing ones instead.

You can use your defined property for attribution like this:

Note that there is a filter on Channel. Click on Channel > click Filter > and add it like below:

Using Uniform attribution with this filter ensures that the report shows us the total number of Opps created within this month (the report date range), that had LinkedIn Ads touchpoints any time before the opportunity creation.