Number report: Funnel stages influenced by different types of marketing touchpoints

Use this, if you want to see how much one of your funnel stages goals was impacted by a specific touchpoint or marketing in general.

Go to: Definitions → Reports → Create New Report → Visualization Type: Number

Pick a funnel stage you want to measure in your definition (e.g. number of MQLs or SQL amount)

Then, in Attribution Options pick the touchpoint you want to report on. Typically, you’ll choose Channel (previously Unified Channel) and filter it to the touchpoint of your choice (e.g. Paid Social - LinkedIn Ads).

If you want to report on general marketing influence - list all of the marketing channels in the filter.

Pick attribution model of your choice. For different types of attribution models, see:

Attribution Models | HockeyStack

This way you can visualize how much the funnel stage was influenced by a specific touchpoint.