# When do I use "Breakdown by" vs "Attribution Options" for Reports?

When building reports, you’ll use both **Breakdown by** and **Attribution Options**, but each serves a different purpose. One for structuring **how data is sliced**, and the other for determining **how credit is assigned.**

### **Breakdown by**

**Breakdowns** help you slice and dice your funnel data by static values. They can be specific fields directly from your CRM or custom dimensions you create in the **"Breakdowns"** tab, like Region or Industry. 

Think of it as **"How do I segment my results?"**

* **What it does:** It groups your report's data into categories based on a chosen **Breakdown**.
* **Use Case:** You're asking questions like:

  * "How many MQLs did we get from each Industry ?"
  * How many Leads came from what Territory (NAMER, APAC, EMEA, etc.)?

  All of them belong in "Breakdown by".

### Attribution Options

**Attribution Options** help you determine which **touchpoints** contributed to your goals. You should use Attribution Options when asking questions about contribution of particular touchpoints.

Think of it as "**Who gets credit for the win?**"

* **What it does:** It lets you choose which touchpoint property should be included and then apply an attribution model to distribute credit for your goals across interactions.
* **Use Case:** You're asking questions like:

  * "Which marketing channels (touchpoints) contributed to our Closed Won deals?"
  * "What are the most popular touchpoints before a lead becomes an SQL?"

  All of these questions belong in "Attribution Options".