HockeyStack’s G2 Intent integration allows you to understand G2 views’ impact on revenue, see a trend of your performance on G2 for ICP companies, and give your Sales team high intent leads based on the data.

Connection

Prerequisites:

A compatible G2 paid subscription

Navigate to HockeyStack > Settings > API & Integrations and click “Connect” next to G2 Intent. This will ask you for an API key. You can obtain your API key by going to API Tokens & Apps in your G2 admin panel, and creating a new token or reusing an existing one.

Data Pull Frequency

Data is pulled every 24 hours.

Pulled Data

G2 Company Profile

Internally, G2 stores information on each prospective company and scores them based on their engagement with your company. These are pulled as Company Properties into HockeyStack.

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Action Name: Company Updated

Intent Events

G2 shares data with HockeyStack about prospects visiting a category page, a competitor page, your company’s profile, etc. These are pulled in as actions.

Note: Intent Events are only available from the point you connect the integration, and not historically.

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Action Name: Event Created