HockeyStack Documentation
G2 Intent

G2 Intent

HockeyStack’s G2 Intent integration allows you to understand G2 views’ impact on revenue, see a trend of your performance on G2 for ICP companies, and give your Sales team high intent leads based on the data.

Connection

Prerequisites:

  • A compatible G2 paid subscription

Navigate to HockeyStack > Settings > API & Integrations and click “Connect” next to G2 Intent. This will ask you for an API key. You can obtain your API key by going to API Tokens & Apps in your G2 admin panel, and creating a new token or reusing an existing one.

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Data Pull Frequency

Data is pulled every 24 hours.

Pulled Data

G2 Company Profile

Internally, G2 stores information on each prospective company and scores them based on their engagement with your company. These are pulled as Company Properties into HockeyStack.

‣
Action Name: Company Updated
  • Action Date: Last Seen At Date
  • User Properties:
    • Property
    Company ID
  • Shared Properties:
    • Companies
      • Property
      G2 Activity Level
      G2 Buying Stage
      G2 Category Pageviews
      G2 Company Annual Revenue
      G2 Company Country
      G2 Company Description
      G2 Company Domain
      G2 Company Id
      G2 Company Name
      G2 Company Number Of Employees
      G2 Company State
      G2 Comparison Pageviews
      G2 Competitor Pageviews
      G2 Direct Pageviews
      G2 Intent Score
      G2 Last Seen At
      G2 Pricing Pageviews
      G2 Product Profile Pageviews
      G2 Sponsored Content Pageviews
      G2 Total Pageviews
      G2 Visitor Count
      Company Id
      Company Name
      Company Domain
      Company Country

Intent Events

G2 shares data with HockeyStack about prospects visiting a category page, a competitor page, your company’s profile, etc. These are pulled in as actions.

Note: Intent Events are only available from the point you connect the integration, and not historically.

‣
Action Name: Event Created
  • Action Date: Event Date
  • Action Properties:
    • Property
    G2 Visitor ID
    G2 Event ID
    G2 Event Tag
    G2 Event Title
    G2 Event URL
    G2 Event Products
    G2 Event Categories
    G2 Company ID

    G2 Event Tag refers to the type of intent signal (i.e. type of page visited). It may include the below and more:

    Event Tag
    Description
    categories.show
    Viewing a category page
    categories/products.free
    Viewing the free products list in a category
    categories/products.highest_rated
    Viewing the highest rated products list in a category
    products.competitors
    Viewing the competitors of your product
    ad.sponsored.product_page_header
    Clicking the sponsored ad for your product in a product page
    products.reviews
    Viewing your product’s reviews
    products.discussions
    Viewing your product’s discussions

    G2 Event Title shows the title of the page where the signal was received, whereas G2 Event URL shows the URL.

    G2 Event Products shows any specific products related to the signal (competitive, or your own product).

    G2 Event Categories shows any specific categories related to the signal.

  • User Properties:
    • Property
    Company ID
  • Shared Properties:
    • Companies
      • Property
      G2 Activity Level
      G2 Buying Stage
      G2 Category Pageviews
      G2 Company Annual Revenue
      G2 Company Country
      G2 Company Description
      G2 Company Domain
      G2 Company Id
      G2 Company Name
      G2 Company Number Of Employees
      G2 Company State
      G2 Comparison Pageviews
      G2 Competitor Pageviews
      G2 Direct Pageviews
      G2 Intent Score
      G2 Last Seen At
      G2 Pricing Pageviews
      G2 Product Profile Pageviews
      G2 Sponsored Content Pageviews
      G2 Total Pageviews
      G2 Visitor Count
      Company Id
      Company Name
      Company Domain
      Company Country