Account Intelligence: Third-Party Signals

To maximize the effectiveness of your marketing and sales strategies, leveraging third-party data signals is essential. These signals provide valuable insights into company activities, market trends, and user behaviors, allowing for more targeted and data-driven decision-making. Below is an overview of key third-party data signals and how they can enhance your go-to-market efforts.

1. Personal-Level Reverse IP

• Goes beyond standard company-level reverse IP lookup by revealing anonymous website visitors' contact information.

• Helps identify potential leads even if they have not submitted a form.

2. Web Scraping & AI Agents

• Custom AI agents can gather intelligence from publicly available sources.

3. Firmographics

• Includes company size, industry, revenue, and location data.

• Useful for segmenting prospects and personalizing outreach.

4. Technographics

• Identifies the technology stack a company is using.

5. Hiring Trends

• Tracks job postings and recent hires to indicate business priorities and growth areas.

• Identifies companies hiring for specific roles, signaling potential pain points or investment areas.

6. Previous Champions Who Changed Jobs

• Tracks key contacts who have moved to new companies.

• Creates an opportunity to re-engage previous advocates in their new roles.

7. Bombora Search Terms

• Tracks intent-based search terms that companies are actively researching.

• Helps prioritize outreach to prospects showing interest in relevant topics.

8. Keyword Search Insights

• Provides an additional layer beyond Bombora’s keyword intent tracking.

• Analyzes broader keyword trends across industries and companies.

9. Market Forces

• Tracks changes in regulations, taxes, and government spending programs.

• Helps businesses anticipate industry shifts and position their solutions accordingly.

10. Organizational Performance

• Monitors key business health indicators, such as:

  • Profitability status

  • Growth trajectory

  • Recent funding rounds

  • Market share fluctuations

  • Employee hiring or layoffs

• Helps assess whether a company is expanding or facing challenges, informing the best engagement strategy.

Leveraging these third-party data signals enables a more strategic, data-driven approach to prospecting, account management, and marketing campaigns. Understanding what companies are searching for, investing in, and struggling with allows teams to engage the right prospects at the right time with the most relevant messaging.