Golden Paths feature [No Longer Supported]

Golden Paths no Longer Supported

The Golden Paths feature is no longer available for new customers, starting May 21, 2025.

What are Golden Paths?

Golden Paths are the ideal sequences of steps taken through the attribution funnel. It helps you visualize multi-touchpoint customer journeys, identifying the sequence of channels or touchpoints that lead to a conversion. Instead of guessing or hypothesizing, you can now see a clear, data-backed map of your customers' most common paths as they progress towards deal creation or closed won.

How Golden Paths Work

Golden Paths is highly configurable. You can define:

• The goal of your path (such as a conversion to “deal closed”)

• An optional start goal of your path (such as "deal created")

• The property to track (like channels or specific actions)

• Path length, which limits the number of steps in the path (e.g., a three-step sequence from initial touchpoint to conversion)

Once configured, Golden Paths generates a detailed journey map that’s scored based on the frequency and impact of each path. Not only does this scoring reflect how popular a path is, but it also considers how much it improves your conversion rate, allowing you to focus on paths that are both prevalent and effective.

Clear Visuals for Intentional Journey Building

Golden Paths offers insights that might otherwise remain hidden. For example, you might discover that customers who interact first with organic social, then through organic search, are more likely to convert. This type of insight is invaluable—it helps you invest in channels that not only drive initial awareness but also encourage continued engagement and drive conversions.

Impact Score

The Impact Score combines several factors into a single measure:

• Path length

• Conversion lift (improvement in conversion rate)

• Confidence

• Path frequency (how common the path is)

• Journey count (number of journeys that include the path)

Each factor is weighted so no single one dominates the result. To achieve this, lift and journey count are scaled logarithmically.

The score downweights overused touchpoints and highlights paths that deliver strong conversion lift while still appearing often enough to matter.