Measuring HubSpot form fills

To accurately measure HubSpot form fills, we must use the HubSpot integration data instead of working with the website script form submission data. Because after a form submission is done by visitor, there is some processing and validation done on the form submission before it lands on the HubSpot database. The source of truth for HubSpot form fills therefore is the HubSpot database itself and nowhere else.

Navigate to Goals and create a new goal with the below setup:

If you want to measure only certain forms, you can filter by form name. Otherwise you can remove that filter, and just look at all form submissions.