Marketing Intelligence
The breakdowns and filters you’ve been using for years now have their own dedicated space in HockeyStack!
Whenever you wanted to slice and dice your data, you relied on defined properties. Now, you’ll get a dedicated home for your Breakdowns (which also work as filters!): easy to define, easy to use, and easy to manage.
Say hello to Atlas — the complete configuration canvas at HockeyStack. It's the one place to quickly see how your data moves through HockeyStack, from integrations all the way to exports. It’s now the go-to spot for admins to tweak configuration or plug in new data sources.
User and Workspace Settings
We also gave our settings a refresh. Since most settings now sit under Atlas, the whole experience is cleaner and easier to navigate. User settings for individual users and Workspace settings for Admins.
Account Intelligence
Workflows just got smarter — you can now sync person-level data to all major ad platforms. Find the right contacts in HockeyStack and immediately push them into your ad accounts to target them directly.
We boosted Contact Discovery across the board.
Personas are more flexible with new filters (sub-departments, job title keywords), results are more accurate thanks to a stronger dataset, and we now pull contacts per persona so you get more of the right people. It even finds job titles in all languages now.
Sync Scores Through Views
Sales Views now lets you push account scores to your CRM with a simple toggle. No workflows required!
Auto-tagging Rollout
We rolled out Auto-Tagging for everyone. It gives you cleaner, more accurate attribution by eliminating manual tagging errors and automatically tying each click back to the right source, campaign, and creative. It also saves a ton of time since you set tagging once at the account or campaign level instead of updating every URL manually.
