July 7, 2025

New Homepage

HockeyStack has a new homepage! Right after logging in you can see the key metrics of your choice, ask a question to Odin, and get a daily insight from your AI analyst.

Odin

Odin can now build reports! If you want to analyze KPIs that are not funnel stages in Odin: now you can do it. Odin uses HockeyStack report builder, to build custom reports for you. Please note, that it only has access to goals and properites enabled in the Data Categorization in HockeyStack

If you want to read more about how to configure a perfect setup for Odin, please see Configure your instance set-up for Odin

New metrics available in Odin: Conversion rate, time between different funnel stages, lift, average number of touchpoints. You can ask Odin about each of those!

Share the analysis: We introduced a 'share' button, so you can share Odin's analysis with anyone within or outside of your team

Marketing Intelligence

New metrics in the Attribution tab. You can now measure conversion rate and time between different funnel stages, as well as lift on pipeline and closed won. All by just one click in the attribution tab. The new metrics are also available for Odin!

New companies page: We revamped the Companies page view, to make it clearer and better suited to our customers' needs. Now, it's a very clear, filterable list of all the accounts.

Better single company journey view: In the past, in the journey view there was too much information. We heard your feedback, and limited the range of events we list there. Also, we added funnel stages, so you can clearly see both: the touchpoints and the milestones, in the same view.

Account Intelligence

Stakeholder Map helps you understand the org structure of stakeholders in a prospective company. It uses the personas of interest you’ve pre-defined in Account Intelligence settings. You can also see person-level engagement for each identified stakeholder!

Account plan is a customized, AI-generated plan for each of your prospects. It brings together all your customer engagements—like website visits, webinars, Gong calls, and emails—alongside detailed product insights. Account Plan automatically creates a clear, actionable roadmap tailored to your business goals. It gives you precise guidance on what steps to take, why they matter, and when to take action for the biggest impact.

Nova AI is your go-to AI agent for answering all sales-related questions. Whether the answer lies in your data, an external provider’s, or requires web research—Nova is here to deliver the insights you need!

Apollo integration: You can now integrate workflows with Apollo to create powerful sequences!