November 17, 2025

Marketing Intelligence

Revamped Deal Journey View (Beta)

One of HockeyStack’s most powerful features is the ability to see exactly what happened across each of your deals. We’re releasing a new version of the Deal Journey view that gives you deeper insights—faster—into which Channels, Campaigns, and other touchpoints influenced each deal and by how much.

Define Goals using Campaign Parameters

You can now define pageview goals based on the exact Ad Network and Campaign a visit comes from, rather than relying solely on UTM parameters.

Account Intelligence

Company Page Improvements

We’ve upgraded the Journeys experience to make it clearer, richer, and more actionable. You’ll now see more intuitive icons, helpful explanatory text, and—by popular demand—the full list of pages a company viewed, not just the first and last touchpoints.

Scoring Categories

You can now break your scoring logic into clear, weighted categories instead of relying on one large prompt. This gives you more control, more transparency, and ultimately much smarter scoring.

Platform

Bing Auto-Tagging

Auto-tagging lets HockeyStack automatically identify the exact ad your visitors came from—without UTMs or any manual setup. Previously available for Google and LinkedIn ads, it now also supports Bing ads.

Pull Leads Object from HubSpot

HubSpot’s newer Leads object is now fully supported and can be pulled into HockeyStack.