Nodes
A Node is a single step in your workflow. Think of nodes as building blocks — each one performs a specific task on your data. As your workflow runs, it moves through each node, executing the logic or action defined there.
There are two types of nodes:
Transformation Nodes
These are used to manipulate, filter, or enhance your data before sending it anywhere.
Purpose: Change or refine the data.
Examples:
Condition: Filter data based on specific criteria.
AI for Accounts: Add AI-generated insights or enhancements.
Contact Discovery: Find contacts.
Contact Enrichment: Add more details to existing contacts.
Branching: Split the workflow into multiple paths based on rules.
Destination Nodes
These are where your data ends up after it's processed.
Purpose: Send or sync data to external tools.
Examples:
Salesforce: Sync records like accounts or contacts.
HubSpot: Push leads or companies.
LinkedIn/StackAdapt: Send audiences to ad platforms.
Pardot: Sync contacts for campaigns.
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