# AI

**The AI Node applies a custom AI prompt to each account in your workflow.** Use it to generate insights, summarize firmographics, or apply custom scoring logic — all powered by Nova AI, at scale and in real time.

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### When to Use It

Use this node when you want to:

* Generate AI-powered fields (e.g. “Sales Pitch Summary”, “Is this account a good fit?”)
* Add custom AI scoring logic for accounts
* Summarize or interpret existing data fields
* Create personalized copy or inputs for downstream steps

### Configuration Overview

Here’s what you’ll fill out in this node:

**Column Name**

The name of the new field you want to add to each account. This is where the AI-generated output will be stored.

Example:

* ICP Fit Score
* Company Summary
* Go-to-Market Insight

**AI Prompt**

This is where the magic happens. Enter a natural language prompt to tell the AI what you want it to return.

Example prompts:

* “Write a 1-sentence summary of this company’s product based on its website and industry.”
* “Based on revenue, employee count, and region, rate this company’s fit for enterprise outreach (1-5).”
* “Would this company benefit from a B2B SaaS data platform? Return Yes or No.”

> Nova AI will process each account in your View and return a result per row using this prompt.

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