# Input Data to the Scoring Model

1. **Research from the web**
   * **Examples:** Recent product launches, leadership announcements, partnership deals.
   * **Positive Intent:** Frequent product updates and partnerships suggest business growth and opportunity.
   * **Negative Intent:** Reports of lawsuits or significant layoffs signal financial or operational risks.
2. **Job Changes**
   * **Examples:** Key decision-makers (CMO, Head of IT, Procurement Managers) moving roles or companies.
   * **Positive Intent:** Past champion moving to a new company creates warm introduction opportunities.
   * **Negative Intent:** Frequent turnover could indicate internal instability or dissatisfaction.
3. **Firmographics**
   * **Examples:** Company size (500-1000 employees), industry (Healthcare), revenue bracket ($50M-$100M), HQ location (NYC).
   * **Positive Intent:** Growing employee count or revenue points to a good engagement candidate.
   * **Negative Intent:** Declining revenue or downsizing suggests caution or risk avoidance.
4. **Website Activity (Personal-level Reverse IP)**
   * **Examples:** Specific pages visited (pricing, product comparisons), frequency and duration of visits.
   * **Positive Intent:** Multiple visits to pricing or demo-request pages signal purchase interest.
   * **Negative Intent:** Visits focused solely on careers or investor relations pages imply limited buyer intent.
5. **CRM Data (Calls, Meetings, Emails)**
   * **Examples:** Meeting frequency, email subject lines (“Pricing Inquiry,” “Product Demo Feedback”), call notes (“Ready to proceed,” “Budget issues”).
   * **Positive Intent:** Frequent, positive engagements with explicit follow-up plans indicate high likelihood of purchase.
   * **Negative Intent:** Increasing intervals between interactions or recurring objections in notes suggest decreased interest.
6. **Bombora Search Terms**
   * **Examples:** “cloud migration,” “CRM software,” “cybersecurity threats.”
   * **Positive Intent:** Increased searches indicate active interest or potential purchase readiness.
   * **Negative Intent:** Sudden drop-off in searches may signal lost interest or competitor engagement.
7. **Other sources and proprietary datasets**