HubSpot

The HubSpot Node allows you to sync your records or newly discovered data from your workflow directly into your HubSpot CRM.

It supports both Contact and Company objects — so whether you’re generating net-new records or updating existing ones, this node helps keep your HubSpot instance fresh and aligned with your data.

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When to Use It

Use the HubSpot node when you want to:

• Automatically push enriched/discovered contact or account data into HubSpot

• Add leads or companies discovered by AI

• Keep CRM records up-to-date with external data

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Configuration Overview

Here's what each field and option does:

HubSpot Account

Select the connected HubSpot account you want to sync data into. You’ll need to have an integration set up before this step.

Action Event

Currently, the supported action is:

• Sync Records – This triggers the creation or update of records in HubSpot.

Sync Options

You can toggle each of these depending on what you want the workflow to do:

• Create Companies Adds a new company to HubSpot if it doesn't already exist.

• Update Companies Updates existing companies in HubSpot using the matched record.

• Create Contacts Adds a new contact to HubSpot if it doesn’t already exist.

• Update Contacts Updates existing contacts in HubSpot with enriched or discovered data.

You can enable one, several, or all options depending on your sync goals.

Custom Fields

You can enrich your HubSpot sync with custom fields (on the Account or Contact object).

To push specific data from Account Intelligence to your CRM, simply select a field from the dropdown under Company/Contact Custom Fields. A suggested field name for HubSpot will appear—feel free to customize it to fit your needs.

After you save your node and run the workflow — it will sync the data of your choice to CRM.