LinkedIn Ad Impressions & Engagement

LinkedIn Ad Impressions & Engagement

HockeyStack’s LinkedIn Account List Integration add-on pulls account-based ad impression and engagement data from LinkedIn Ads. You can use this data in your attribution reporting, segmentation, or when viewing a single account’s journey.

How It Works

HockeyStack can pull impression data daily by company & campaign to capture changes in impressions and engagement over time. If it detects a change in any of the metrics, it inserts a Goal related to that change.

Goals:

  • LinkedIn Ads Impressions Changed
  • LinkedIn Ads Ad Engagements Changed

Don’t be confused that it says “Changed”, this just means the impressions since the last time we pulled the data (ie yesterday). All 3 of these goals use the same action property and user property schema.

Action Properties:

Property
Type
Description
impression_change or ad_engagement_change
Number
The change in the relevant metric since the last pull

User Properties:

Property
Type
Description
company_id
String
The associated CRM company ID, if found.
linkedin_company_id
String
The company’s ID on LinkedIn
company_name
String
The company’s name
company_domain
String
The company’s website domain
company_number_of_employees
String
The range of employees the company has
company_industry
String
The industry the company is associated with on LinkedIn

Caveats

LinkedIn only provides impression & engagement data if the metric is greater than 2 due to privacy. This might cause slight accuracy issues.