HockeyStack’s LinkedIn Account List Integration add-on pulls account-based ad impression and engagement data from LinkedIn Ads. You can use this data in your attribution reporting, segmentation, or when viewing a single account’s journey.
How It Works
HockeyStack can pull impression data daily by company & campaign to capture changes in impressions and engagement over time. If it detects a change in any of the metrics, it inserts a Goal related to that change.
- LinkedIn Ads Impressions Changed
- LinkedIn Ads Ad Engagements Changed
Don’t be confused that it says “Changed”, this just means the impressions since the last time we pulled the data (ie yesterday). All 3 of these goals use the same action property and user property schema.
impression_change or ad_engagement_change
The change in the relevant metric since the last pull
The associated CRM company ID, if found.
The company’s ID on LinkedIn
The company’s name
The company’s website domain
The range of employees the company has
The industry the company is associated with on LinkedIn
LinkedIn only provides impression & engagement data if the metric is greater than 2 due to privacy. This might cause slight accuracy issues.