# Starter Workflow ## Pre-requisites
An outbound sequence for low intent prospects Overall principles: * Focus on value over asks * Create micro-moments of value — small insights, not heavy assets * Plant ideas. Don’t chase meetings (yet). * Make sure it's fully automatable, you don't want to waste time on these with human touches * No breakup email, make sure the list can be recycled Example for HockeyStack below **Day 1: LinkedIn Connection Request** **Day 2: Light Touch Email — No CTA** ``` Subject: How [smart company] uncovered hidden pipeline. Body: Hey [First Name], Sharing something you might find useful: how [customer or anonymized case study] uncovered new pipeline by tracking low-intent buying signals. No pitch — just thought it might be relevant if you’re thinking about improving attribution or automating SDR research. [Link to short case study / blog post] ``` **Day 5: LinkedIn Message / InMail** 
Hey [First Name],

Hope you’re doing well — saw you’re leading [function/team] at [Company Name], so figured I’d reach out.

A lot of teams we talk to are realizing that the real growth isn’t just from leads ready to buy now — it’s from catching the ones who are *almost* there but not raising their hand yet.

It’s a shift we’re seeing everywhere, and honestly, it’s where the biggest pipeline lifts are happening.

Not pitching anything — just always curious how others are thinking about it lately.

Would love to hear your take if you’re open.

- [Your Name]
**Day 7: “Cheat Sheet” Email (Still No Ask)** ``` Subject: Quick wins for marketing ops teams. Body: [First Name], Made a quick cheat sheet for marketing ops and demand gen teams trying to surface hidden intent earlier. Might save you some time. [Link to 1-pager or useful guide] ``` etc. etc. continue for 30-45 days with 1-2 touches per week
An outbound sequence for high intent prospects Overall principles: * Strike fast while interest is high * Personalization > Volume * Cold Calls will work * Direct CTAs but keep it conversational * Always add a clear reason why *now* Example for HockeyStack below **Day 0: Email** ``` Subject: Saw you exploring HockeyStack Body: Hey [First Name], Saw you were checking out HockeyStack — usually when we see that, teams are looking for a better way to connect marketing programs to pipeline and revenue. HockeyStack gives you **the most flexible reporting platform** for marketing teams — without needing 6 months of setup, SQL, or external consultants. It’s self-serve, built for scale, and can surface hidden revenue-driving signals that traditional attribution misses. If you’re actively thinking about this, I can send a few frameworks our customers are using to speed up attribution, surface hidden pipeline, and automate outbound workflows. Want me to send them over? ``` **Day 0: Cold call** **Day 1: Cold call** **Day 2: Followup email and InMail** ``` Subject: How teams are unlocking 30% more pipeline with HockeyStack Body: [First Name], Thought you’d find this useful: here’s how teams are uncovering hidden pipeline with HockeyStack by **tracking low-intent buying signals** and **automating manual SDR research**. Instead of waiting for high-intent form fills, they’re identifying accounts *before* they raise their hand. Wrote up a quick breakdown here: [Link] If you want, I can walk you through the exact workflows that are working right now. [Calendar Link] ``` **Day 2: Cold call** **Day 3: Cold call** **Day 4: Cold call** **Day 4: Followup InMail** ``` Hey [First Name], If you’re still exploring how to scale pipeline and connect marketing to revenue faster, happy to swap a few ideas. HockeyStack’s been helping teams surface revenue-driving accounts 6+ months earlier than traditional attribution. Shoot me a note if you’d want a quick breakdown. ``` etc. etc. it's good to be aggressive to book the meeting at this stage and cold calls will definitely work for most audiences
A LinkedIn & Stackadapt campaign for low intent prospects **LinkedIn:** * Content drop with image * Content drop with conversation ads * Thought leadership ads **StackAdapt:** * Content drop with image
A LinkedIn & Stackadapt campaign for high intent prospects **LinkedIn Ads:** * Conversation ads w/ heavier CTA: Offer custom demo or consultation * Case study video ads: 30-45 sec testimonial clips * Case study image ads * Product image ads **StackAdapt Ads:** * Product image ads * Case study image ads
#### **Step 1: Create a view in HockeyStack Account Intelligence for Cold or Warm intent score ICP companies with Stage = no current stage**
Edit the filters according to your own business #### **Step 2: Duplicate the view and change scoring filter to Hot and On Fire** #### **Step 3: Create a workflow to sync low intent view into LinkedIn, StackAdapt, and Outreach**
#### **Step 4: Duplicate the same workflow for the high intent view** --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.hockeystack.com/account-intelligence/workflows/starter-workflow.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.